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Apple Bundle

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Last Updated: 02 July 2021

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Following September's Apple event - packed, in typical fashion, with new hardware like iPad Air and low - cost Apple Watch SE to go along with its top - of - line Apple Watch Series 6 - it's lowly iCloud photo and backup Service that may have the biggest impact on your relationship with company, through newly announced Apple One subscription bundle. Apple One bundles together a number of key services the company has rolled out over the last two years, including Apple Music, Apple TV Plus, Apple Arcade and, for the highest tier, Apple News Plus and the newly announced Fitness Plus. Surprisingly, iCloud storage, which barely gets mentioned at these kinds of events, serves as anchor for these bundles. For 14. 95 month individual tier, you get Apple Music, Apple TV Plus, Apple Arcade and 50 gigabytes of storage. 19. A 95 family plan gets you the same services Plus 200GB. 29. The 95 Premier plan throws in Fitness Plus and News Plus and 2 terabytes of storage. As typical with Apple plans, slim amount of storage in smaller plans essentially forces power users to go with the Premier option. Cloud storage, which lets you store photos, videos and other items online that then can be accessed from multiple devices, is an increasingly important service at a time when file sizes for things like 4K video or high - resolution photos are getting too large for our physical hard drives. It's another example of how many aspects of our lives, from shows we watch to goods we buy, have moved online. The irony is that even as cloud storage has grown increasingly important in our lives, you wouldn't suspect this shift when you watch tech companies talk about the latest and greatest bells and whistles. Though they all offer ways to store and share your photos, likes of Google, Facebook and, yes, Apple, have largely ignored cloud storage and instead focused on flashier developments in areas like augmented reality or artificial intelligence. But at Apple's time Flies event, Lori Malm, director of Services for Apple, noted that these plans all center on iCloud storage. Indeed, cloud services is a huge market. Back in 2016, Eddy Cue, head of software and Services for Apple, disclosed in a podcast with Jon Gruber that the company had 782 million iCloud users, although he noted that includes multiple devices. Most of them were likely free accounts, but even if a fraction of those users were on accounts, that's massive business. In comparison, Apple said last year it had 60 million subscribers. The company hasn't disclosed Apple TV Plus subscribers, although analysts say many are still in free trials. The company hasn't offered numbers on Apple Arcade or Apple News Plus either, although News Plus reportedly struggled to find an audience early on. Bundling everything together may be a way to get more people interested in individual services.

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* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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