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Apple Geek Squad

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Last Updated: 02 July 2021

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In a bid to make its services more widely accessible, Apple announced last week that Best Buy is now an authorized repair partner. In addition to the retailer's roughly 1 000 stores providing repair services, company announced that nearly 7 600 of Best Buy's Geek Squad members will also serve as Apple - certified technicians who are ready to make same - day iPhone repairs or to service other Apple products, according to press release. Apple also noted that it will back all repairs and that only genuine Apple - brand parts will be used for services. Best Buy customers already rely on the knowledge and support of its employees, most notably from its Geek Squad base, so becoming an authorized Apple repair location will likely resonate well with consumers. We love being there for our customers no matter what their Apple need is, from helping them choose the right device, to offering AppleCare protection and now helping fix their devices, Trish Walker, Best Buy's president of services, said in a statement. Expand partnership with Best Buy, in addition to other third - party Apple service providers and Apple's own Retail operations, means eight out of ten Apple customers will be within 20 minutes of the authorized service provider, company add. If customers ever need to repair their products, we want them to feel confident those repairs are done safely and correctly, Tara Bunch, Apple's vice president of AppleCare, said in a statement. We are always looking at how we can reliably expand our network of trained technicians and we are excited about partnering with every Best Buy store, so it's even easier for our customers to find authorized repair location near them. Becoming an authorized repair partner could bode particularly well for Best Buy, where Apple products account for 15% to 20% of sales, and as competition as Apple product sellers heats up. In November, Apple added its full line to Amazon's website as well as expanded its offerings at Costco. The discussion forum on RetailWire asked its BrainTrust panel of Retail experts the following questions: do you see more pros or cons to Apple's decision to name Best Buy as authorized repair provider? Will some people who typically shop for Apple products at the brand's own stores or websites now go to Best Buy? Here are eight of the most insightful comments from the discussion. Comments have been edited by Retail Dive for length and clarity.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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