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Astro Studios

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Last Updated: 22 October 2020

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Astro Studios

HeadquartersSan Francisco, California , United States
IndustryIndustrial Design Graphic Design Interaction Design
Key peopleBrett Lovelady, Founder / CEO Kyle Swen, EVP Design / Partner Jim Goodell, COO / Partner
Number of employees30 (2011)

Astro may not be a household name, but it is a mainstay design firm that has worked with just about every big tech company out there, and it is responsible for some of the most beloved and cutting - edge products and brands of the past two decades. Industrial Design is its specialty, particularly of wearables and audio and video gaming equipment. Astro created Dell gamer - focus Alienware line. It contribute to Xbox 360, Microsoft hit console that go toe - to - toe in sales with PlayStation 3. It has also worked with HTC on its Vive virtual reality brand, and launched its own premium Gaming headsets line with its spin - off brand ASTRO Gaming. Astro was key in the development of Nike + Fuelband, world's most influential wearable before Apple Watch. The Astro acquisition is part of a larger consolidation of the design industry, as big companies buy smaller, stand - alone Design Studios. Fuseproject, Lunar, Fjord, Matter, Adaptive Path, Argodesign, and Map have all been acquired in recent years. The business model, even for successful design firms, is notoriously tough, as clients pay by project and firms struggle to cover payroll quarter to quarter. Lovelady got tired of hustle. My analogy for consulting is, having a really nice sports car that you take great care ofthat youre driving 100mph straight at cliff, Lovelady say. And you hope that cliff moves. That cliff represents new projects and revenue. For the past 25 years, Lovelady hasnt been able to lift his foot off that pedal. You get addicted to it, he laugh. But going into 2020, Company 26 year, he found himself more open to something new. Big companies are increasingly hiring in - house design teams as they see design as intrinsic to their bottom line, which makes it harder for ASTRO to find consistent, long - term clients. Along the way, Lovelady has tried to retain design talent only to see employees strike out at Google, Facebook, and other Bay Area companies with limitless checkbooksa story weve heard from many of his peers in industry. After talking to friends in the Design world who had been through acquisitions, he knew what he want, and what he didnt want, for the Astros future. He didnt want to be part of a stock business consultancy that dished out advice without actually developing new products. And he wants to be able to not just sustain ASTRO As Studio, but expand upon it, hiring more staff with specialities in engineering and UI / UX to build products and their complete physical / digital connection. That is what he says PA Consulting got out of the deal. Astro will serve as company foothold on the West Coast as it eyes expansion into the United States. But ASTRO will keep its branding, its client roster, and its staff. All of the company's two dozen designers have opted to stay on, while Lovelady hopes to double or triple his staff over the next few years.

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* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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