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Bill Simmons Reddit

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Last Updated: 02 July 2021

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Bill Simmons Reddit


Spotify continue to prove its serious about dominating the podcast industry with the announcement today that it has acquired Ringer, media company known both for its culture website and massive podcast operation headlined by Bill Simmons Podcast. Now, Simmons show might instead Anchor Spotifys expanding podcast empire. Acquisition round out year in Podcast-related purchases for Spotify. Almost exactly a year ago, company bought Gimlet Media, podcast network with shows like Reply All and Startup, and Anchor, podcast creation app. Later in the year, it bought Parcast, network that specializes in true crime and horror. Take together, Spotify now own programs relate to sports, horror, and crime, as well as prestige series along with its celebrity-focused Spotify Originals, like comedian Amy Schumers show and Joe Buddens. Audio companies are well poised to offer something for every listener. Still, Spotify hasnt do most obvious thing yet, despite spending hundreds of millions of dollars on these deals: move every show behind paywall or at least behind Spotify username. Instead, it mostly focused on growing its huge network both within and outside app, possibly because there is a lot of money to be made off of freely available shows. In its earnings call today, Spotify said over 16 percent of its users now listen to podcasts, giving it plenty of room to grow. Its Ringer acquisition isnt only about building a well-round, exclusive content catalog, however. Purchase hints at Spotifys ' broader goals and how Ringers ' assets could ultimately generate lots of money for the company. Looking at its prior acquisitions, Spotify didnt immediately move Gimlet shows to exclusive model. Instead, it produces ancillary, exclusive content like Gimlet Academy and extra Reply All episodes while keeping existing shows widely available. As for Parcast, network create Daily horoscope audio update and true crime trivia Podcast under Spotify ownership, although those shows appear to be available outside the platform, too. Ringers will likely follow similar suit with big-name show, like Simmons Podcast, remaining available on other apps and newer shows becoming exclusives. A Bill Simmons Podcast could perform For Spotify much in same way Daily do For New York Times. The Times uses the show to highlight the paper's reporting, elevate reporters' voices, and promote other New York Times programming. It's also a huge moneymaker. New York Magazine reported this month that the industry's average CPM is between 25 and 35. Daily include multiple ad spots, and more than 2 million people download each episode. NYM report that the show rakes in more than 1 million per month, making it a marketing engine, value audience reacher, and lucrative asset. It is unclear how many people listen to Simmon show, although Ringer says it receives more than 100 million Podcast downloads per month, and in 2018, its Podcast revenue will exceed 15 million, according to the Wall Street Journal. It is easy to see opportunities for Spotify.

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* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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