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Bts Fans

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Last Updated: 02 July 2021

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It is 10: 30 on Monday Night, and Ashley Hackworth is putting the final touches on a personal project to make the world's biggest Boy band a little bit bigger. Ms. Hackworth, who teaches English in South Korea, is on Zoom call with five other fans of the Korean pop group BTS, planning a virtual meet - UP for followers. Online games for events still need work. Someone has to reach out to local radio stations about media coverage. And who can contact potential sponsors? Their fan group will not BE pay dime for promoting the band. But without their efforts, and those OF vast network OF other hyper - dedicated fans, Korean company that manages BTS, Big Hit Entertainment, would not now BE a multibillion - dollar enterprise. On Thursday, shares in the company will begin trading in South Korea, capping off the country's most hotly anticipated initial public offering since 2017. Institutional and retail investors across the world scramble to get a piece of the Big Hit before listing, with hundreds of pre - orders for every share. Big Hit, which reported profit OF 86 million last year, is valued at around 4 billion, after raising more than 800 million by offering investors about 20 percent OF company. Naturally, there are some concerns about enterprise whose main product is Boy band creation not known for long shelf life. For now, though, many investors see listing as a golden opportunity, amid global recession, to own a slice of the musical phenomenon that was the world's most lucrative touring act last year AND, by one estimate, add more than 3. 5 billion annually to South Korea's economy. But what these investors are really paying for is not necessarily Big Hit or even BTS. Its huge and highly connected ecosystem of fans LIKE Ms. Hackworth with deep, even life - changing, attachment to the group and its message of inclusivity and self - Love. Bts supporters, who call themselves ARMY, do just attend concerts or buy bands ' seemingly endless stream of merchandise. They have organized themselves into groups that perform host OF services on bands ' behalf, from translating Fire hose OF BTS content into English and other languages to paying for advertising and running highly coordinated social media campaigns. Big Hits biannual corporate meetings receive millions of views online from hard - core fans, who scrutinize business strategy. And LIKE any good company, ARMY is obsessed with metrics: One Twitter account, btsanalytics, which pumps out bone - dry data on album sales, YouTube views and music streaming numbers, has more than 2. 5 million followers. Fans use numbers to set, and follow through on, ambitious goals for BTS songs and album releases approach intended to help the band climb global charts. Were ARMY incorporate, Ms. Hackworth, 30, said during a recent interview from HER apartment, where groups posters and seven branded baseball caps, One for each member, decorate the walls.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

The power of fans

- Bts, South Korean supergroup, is known for churning out hits and energising a growing global fan base. Early in June, those fans - collectively called ARMY - put their energy behind an online campaign called MatchAMillion to raise money for social justice causes in the United States. It hauled in 1 million in roughly one day, matching the donation of the band itself to Black Lives Matter. This accomplishment, ARMY members say, shows that being a fan of BTS is about more than buying records. It also illustrates how the fan base extends into older demographics, tying their spending clout to the generation that is internet - savvy and able to harness the power of social media. Were buying cars and selling out stadiums; you ca just do that with some overexcited girls, say Erika Overton, 40, one of the administrators of One in ARMY, fan group that organise MatchAMillion fundraising effort. This is not just a fan group to enjoy music - its economic force, and something you ca really dismiss as something trivial. Some Black ARMY members say BTS has a responsibility to continue publicly supporting racial justice protests that affect them. And BTS has also publicly acknowledged their music is based on hip - hop and R & B - genres that were Create and popularise by Black American artists. But others are concerned wider fanbases attention to these racial issues may be fleeting. When people care - like seriously care - theyre going to put action behind that and not just words. And to actually see action behind it? That made me wake up and have hope, said Nico Edward, who runs BTS reaction video YouTube channel. People lash out and do hashtags and stuff and that is fine to raise awareness, but it usually, historically, dies out and people's attention moves to other things. But were still dealing with this every single day.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

A diverse fanbase

Deadline, entertainment website from the USA, posted an article on 26 July talking about the new upcoming single from musical group BTS. Bts, for unknown, stands for Bangtan Sonyeondan or Beyond Scene and is a seven - membered group consisting of Jin, Suga J - Hope, RM, Jimin, V, Jungkook. Recent news is that their new single will be released on 21 August on Korean and international streaming sites. This track follows after BTS's February album Map Of Soul and is going to be their first English track as a group. Members have individual and sub - unit English tracks, but they do not count as official BTS discography since they do feature all members. There has already been much hype about this track since BTS have been informing fans or ARMYs of how this is the first time they are creating an album made entirely by band. Theyve even hosted live streams on YouTube and other platforms explaining what each member is doing and how they are going about creating an album. In Deadline article by Bruce Haring, piece starts with a few lines that have now been edited out after much backlash from fans. The first thing is that the Korean / Hangul line at the very start doesnt seem to make sense. The thing that offended fans a lot was the phrase little girls. Bts is known for their extremely diverse fanbase that ranges from children as young as children aged 8 or below to people over 60 or 70. Men, women, children and seniors, are all fans of the band regardless of anything. So it was only rightful that ARMYs would not like constant stereotyping of whole fandom to be seen as little girls. People rightfully call out this phrase and also media constant reiteration that BTS has mostly young female fans. One user even pointed out that romanisation of Korean words was not correct. Several people also raise point that there is nothing wrong with young girls liking BTS and they should not be reduced to something negative or to be mock. Read More: BTS Breaks Adeles Record Of Most 1s on iTunes & Member V joins Club With His Own Solo Song Sweet Night

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

One note

Morgan Hayes, 24, and Catrina Kokkoris, 23, are K - pop stars meaning super fans, and the duo behind the New York City - based podcast Kpop Critical. For them, K - pop is a hobby - it is fun to follow, and there is plenty to critique. For both, current conversation about stans activism is very one note. There are also a lot of K - pop stars who will go out of their way to doxx young Black women online for their opinions on K - pop, say Catrina. Among fans, young black women are sometimes attacked for voicing their concerns about cultural appropriation, among other things. Therere all of these narratives of Instagrammers, TikTokers, K - pop stars fighting a good fight, doing this or that. And to me, it is more like people who have interests and skillsets and hobbies coming together and using those hobbies to fight for something that they believe in anyways, she add. Morgan spread word on social media about disrupting the Dallas Police app after she saw post: Someone was like, Wow, that would really suck if somebody sent fancams. She thought it was hilarious and Share tactic. Devote fans are known for randomly, and annoyingly, overwhelming Twitter threads with videos, images and memes of their favourite band. A lot of people were like, Perfect, find the perfect place to drop all of their videos for good use, said Catrina. They both believe it is mostly teenagers who disrupt apps because they often have this content on their phones. Kids are geared up to just like post whatever, at any moment, Morgan say, adding that these actions are about teens being super quick. One Reddit user, and K - pop fan who identified as a 15 - year - old boy from the UK, said he sent about 100 pictures and fancams to the Dallas Police portal, then me and others continued our antics by flooding racist hashtags with K - pop.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Charitable causes

If youve spent any length of time on Twitter, youve probably seen examples of the toxic side of stan culture - side that is usually highlight to the world. It is one where small disagreements can morph into virtual bloodbaths, cyber bullying and prejudice is rife, and some super - fans defend their heroes with often overzealous reactions. The last few weeks, however, have seen a series of stories that challenge general public perceptions of stans. K - pop fans have been credited with new acts of activism - theyve take down apps created by Police to obtain info on Black Lives Matter protestors, flood racist and white supremacist hashtags with fancams of idol groups and, now, play the Trump campaign into thinking thousands more people want to come to his half - empty Tulsa rally than actually show. Most impressively of all, BTS ARMY following match bands 1 million donations to BLM at lightning speed, drawing admiration from across the internet. The wider world might be surprised to see these online fandoms operating in this way, but, in part, that reveals an unconscious bias towards those communities - one that sees them as just screaming teenage girls and doesnt take into account that stanning is only one aspect of their personhood, and not one that automatically negate intelligence, morals, kindness, drive or power. It also overlooks young people's history of spearheading revolutions and how diverse these fanbases actually are. Fandoms largely associated with that tire, misogynistic stereotype have long been harnessing their collective power for good. To name a few, every year on Harry Styles ' birthday, his fans donate to a cause in his name. Blackpinks Blinks ran project earlier this year to help those affected by Taal volcano in the Philippines. Adam Lamberts fans have been sending care packages to cancer patients since 2015. While no fanbase is perfect haven from the toxicities of Stan culture, these and more show not all collective action within them is bad. Bts ARMY, meanwhile, have use power of fandom for better on enormous scale. Theirs is a fanbase that have made themselves experts in charity projects and fundraising drives, while also creating groups to help those within fandom and band themselves. They give the name of BTS, inspired by the band's own philanthropic efforts - over years, seven - piece have quietly donated money to schools, animal and childrens charities, disaster relief and more. In 2017, they launched the LOVE MYSELF campaign with UNICEF, which aims to end violence against children and teenagers. To date, across fandom, ARMYs have run more than 600 charity projects, organised by fanbase teams representing their individual countries and specific charity groups like BTS For Charity or Singapore Borahae Team. They have regrown rainforests with the Mono Forest Project, adopted whales, red squirrels, ducks and more, and donated food and clothes to those in need. Projects veer from causes that fit with things BTS members care about to responding to crises around the world.


Donations/Charity Work: BTS Impact on ARMY

One way BTS fans were able to organize on such a large scale is because of the diversity of their fanbase online, and how K - pop's popularity has grown across older demographics. According to Chicago - based company Vivid Seats, growing percentage of fans are from older age groups. When tickets for the Love Yourself tour went on sale in 2018, 43% of fans searching for tickets on the BTS ticket site were women between the ages of 18 and 24. Two years later, just 24% belong to that demographic when tickets to Map of Soul: Persona tour went on sale, and women over the age of 45 doubled from 7. 5% to over 16%. Thanks to BTS, in my later stage of life, I 've got a whole new group of friends, says Nan Paturzo, 57, who created Bangtan Moms and Noonas online community for older fans. Paturzo, who is half - Korean, said she had never embraced her Korean heritage until she started listening to BTS three years ago. It brought whole richness to my daily life that, for me, personally, has made me extremely happy.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Global perspectives

It is 10: 30 on Monday night, and Ashley Hackworth is putting the final touches on a personal project to make the world's biggest Boy Band a little bit bigger. Hackworth, who teaches English in South Korea, is on Zoom call with five other fans of Korean Pop group BTS, planning virtual meetup for followers. Online games for events still need work. Someone has to reach out to local radio stations about media coverage. And who can contact potential sponsors? Their fan group will not be paying dime to promote the band. But without their efforts, and those of vast network of other hyper - dedicated fans, Korean company that manages BTS, Big Hit Entertainment, would not now be a multibillion - dollar enterprise. On Thursday, shares in the company will begin trading in South Korea, capping off the country's most hotly anticipated initial public offering since 2017. Institutional and retail investors across the world scramble to get a piece of the Big Hit before listing, with hundreds of preorders for every share. Big Hit, which reported profit of 86 million last year, is valued at around 4 billion, after raising more than 800 million by offering investors about 20% of the company. Naturally, there are some concerns about enterprises whose main product is Boy Band product not known for its long shelf life. For now, though, many investors see listing as a golden opportunity, amid global recession, to own a slice of the musical phenomenon that was the world's most lucrative touring act last year and, by one estimate, add more than 3. 5 Billion annually to South Korea's economy. But what these investors are really paying for is not necessarily Big Hit or even BTS. Its huge and highly connected ecosystem of fans like Hackworth with deep, even life - changing, attachment to the group and its message of inclusivity and self - love. Bts supporters, who call themselves ARMY, do not just attend concerts or buy bands ' seemingly endless stream of merchandise. They have organized themselves into groups that perform a host of services on bands ' behalf, from translating fire hose of BTS content into English and other languages to paying for advertising and running highly coordinated social media campaigns. Big Hits biannual corporate meetings receive millions of views online from hard - core fans, who scrutinize business strategy. And like any good company, ARMY is obsessed with metrics: One Twitter account, btsanalytics, which pumps out bone - dry data on album sales, YouTube views and music streaming numbers, has more than 2. 5 million followers. Fans use numbers to set, and follow through on, ambitious goals for BTS songs and album releases approach intended to help the band climb global charts. Fans also look out for other fans. Lawyers educate followers about legal issues. Teachers offer tutoring. And as Big Hits IPOs approach, those with investment backgrounds start online chat groups to counsel less financially savvy fans on the ins and outs of investing in a company.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

American fans

Time was not ONLY news outlet to receive criticism for the way it portrayed BTS. Forbes recently found itself in hot water with fans after releasing an article title, What go Wrong With BTSs NEW Album? The Article talks about how BTS ' latest release, Map of Soul: 7 - Journey, debuted ONLY at number 115 on Billboard 200 compared to their previous top 10 albums. However, according to Twitter thread by Byrne, Forbes article completely omits the fact that this is a Japanese album primarily meant for Japan. As a result, BTS does not promote it in the American market, leading to low placement on the Billboard chart. Additionally, Forbes noted the album being released on Wednesday as a serious handicap for the group, but Byrne shares that, again, album was not meant to top American charts. Byrne write, in Japan, artists typically release their albums on Wednesdays, reportedly due to differences in how Japan Oricon charts track sales. Finally, Byrne points out that, contrary to Forbes implication that Map of Soul: 7 - Journey was a failure, it does extremely well in Japan. Also, fail to point out that MOTS7: Journey is a record in Japan, selling over 580 000 copies in its first week, making it the best - selling Album of the year and the best - selling Album by a Korean male act in Japanese history, Byrne say.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Picking sides

They are poster boys for the K - Pop craze with a net worth of £50million and more female fans than One Direction. And this weekend, Korean Pop band BTS will send their UK ARMY into frenzy at two sell - out Wembley concerts where over 100 000 fans are expect. With their glamorous lifestyles and high - fashion clothes, K - Pop bands like BTS have become a global phenomenon over the past two decades, and in April, BTS became the first one to score a number one album in the UK. But bright, shiny pop bands are often facade for a sinister industry plagued with sex scandals, eating disorders and suicide. While BTS themselves have thoroughly scaped whiff of scandal, kids as young as 10 are often put through their paces in harsh boot camps where weight and diet are monitored in their bid to become famous. Some pop hopefuls are also made to sign crippling contracts that could leave them penniless or offer plastic surgery to improve their looks - and several executives have been accused of sexual exploitation. One manager even shared video footage of himself having sex with his pop artist after she tried to break off her contract. Here, we take a look at the dark side of the K - Pop phenomenon that has propelled BTS and other Korean bands to fame.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Sources

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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