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Celebdaq

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Last Updated: 14 November 2020

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Celebdaq

Twitter@celebdaq2018

An insatiable appetite for celebrity gossip is fuelling colossal demand for BBC3 show Celebdaq, which allows viewers to buy and sell shares in TV, film and music stars. Such is its success that the website has already crashed and extra computer memory has had to be brought in to cope with demand from players-and all without hint of publicity. The BBC has signed up just over 130 000 users to its web-base celebrity trading game less than a week after the launch of the show. The success of the website and accompanying programme on recently launched digital channel BBC3 has been hailed by the BBC as the first example of a TV programme supporting websites rather than the other way around, and is likely to be a template for future programme launches. This is an absolute phenomenon. It has just taken off, even though we haven't marketed it. It is also the first TV show that has been launched by website months ago, said one executive. In the Celebdaq game, players are given a fictional £10 000 to spend on shares in celebrity stocks, which go up and down depending on laws of supply and demand. Every week, players are paid a dividend depending on the number of column inches their chosen stars receive. So while Michael Jackson is worth £19. 71 as result of coverage he received following Martin Bashir's ITV documentary, former Tory MP Neil Hamilton is worth just £1. 01. The TV version is modelled on a business show with real-time price information scrolling across the screen while the presenter, Patrick o'connell, former BBC Wall Street correspondent, interviews pundits from firms of stockbrokers, financial journals and tabloids. The runaway success of Celebdaq has taken BBC bosses by surprise, causing the site to grind to a halt earlier this week because of the number of people playing. More than 25 000 people registered to play the game last weekend alone, putting the total number at more than 130 000. On Monday, BBC technicians had to install extra servers and the site is on course to get more than 5 million hits this week, putting it in the top 10 of all BBC's sites. In further sign that popular culture is slowly eating itself, several celebrities have themselves signed up to play the game, including Ant and Dec, Anthea Turner and Richard Bacon. Chris Wilson, executive producer of the show, said the popularity of the format had surpassed all expectations. It's potentially very good model for the future. Big Brother had a very popular website, but the programme could easily have existed without the site. Celebdaq is the first TV show to rely entirely on a website for its content. The site launched last July and the show only launched last week, so we've had plenty of time to build up data and attract a loyal base of players, he add.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

History

Celebdaq was launched on BBC website in mid-2002. It was based on other very similar games, Popex. Com, which has been trading in musicians since 1998, and Hollywood Stock Exchange. Celebdaq code was port of popex code, with some additions. The website consciously imitated the financial setting of the Stock Exchange with share prices fluctuating continuously around the clock. After a slow start and a number of rule changes to prevent cheating, game rapidly gained popularity and the weekly prize for top trader was instigated consisting of £100 in cash along with a stripy jacket replicating those worn by traders on the floor of the Stock Exchange. Prize was later changed to selection of merchandise. The site was used to promote the new BBC Three digital channel which opened the following year, and Patrick o'connell, former business correspondent and real-life Stock Exchange expert, was engaged as presenter of tie-in BBC Three TV shows which were broadcast from 14 February 2003 to 18 March 2004. In 2004, Celebdaq was choose as best entertainment site on internet at Interactive Bafta awards. On 7 January 2010, the BBC announced the creation of a new Celebdaq game. Two games run in tandem, with a new game created by Monterosa, running in beta. Although it was possible to upgrade account, it was not possible to carry on trading shares that were already own.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Weekly events

The BBC will be showcasing game at the Cannes International Television Festival in France this week, where it could be set to become one of the BBC's biggest TV exports. Sale of Celebdaq could swell £660m BBC's commercial arm make from programme sales and other activities. To date, BBC Worldwide's biggest hits have been 'Teletubbies' and 'The Weakest Link', which have both done well Stateside. Celebdaq name is taken from the US Nasdaq exchange and players play online with regular updates on BBC Three, as well as a weekly half-hour show presented live by former BBC business reporter Patrick o'connell. 'Celebdaq' TV show combines entertainment, business and news with real-time share trading in some of the world's best-know celebrities. The most successful weekly Celebdaq trader wins the weekly £100 cash prize and the covet Celebdaq trading jacket. Celebdaq has already proven controversial after a footballer involved in a sex scandal, whose name is protected by legal proceedings, was named on the website's message boards. The BBC quickly removed the message, but the posting was widely see. Celebdaq website was launched in July 2002 and NOW has more than 250 000 players. Each celebrity has a web page of their own, with facts, latest news, recent sightings and current trading price. Daily trading prices are currently announced each evening following BBC Three's 'Liquid News' show. Celebrities' prices rise and fall depending on market forces and dividends are paid on those who generate most column inches in national newspapers and magazines. Like any real stock market, Celebdaq has also suffered financial scandal when shares in Liam Gallagher's ex-wife Patsy Kensit were artificially inflated or ramp. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in Forum here.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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