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Gi Joe Toys

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Last Updated: 16 October 2020

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In 1964, amid the Cold War, Hasbro introduced a new type of toy into World of Play. Name GI Joe after ordinary soldiers of World War II, 11 1 / 2 - inch male figure wore uniforms representing the US military and had 21 moving parts. Hasbro brands it action figure to distinguish it from dolls and creates a variety of vehicles, equipment, and play sets to accompany it. Joe established his success in the first year as millions of boys found him a compelling toy for imaginative play. Action figures popularity rose steadily until American involvement in Vietnam made War - related toys less appealing. Hasbro responded with a new Joe. Soldier of 1964, became Land Adventurer in 1970 and took on more peaceful action, recovering lost mummies and rescuing the environment. Within a few years, Joe's popularity decline. In the mid - 1970s, he became an 8 - inch super figure, and in 1978, Hasbro retired him from production for a time. In the early 1980s, Joe return, but reduced again to 3 3 / 4 inches. This time, Saturday morning TV show and long - running comic book series fuel GI Joes revival. In the early 1990s, Hasbro restored Joe to his original size and offered collectible Joes for adults. By late 2004, Hasbro had sold more than 400 million GI Joe figures in the 40 years since the toys debut. Because of his popularity, GI Joe has been both a battle - scar soldier of America culture wars and an influential toy prototype. For some critics, Joes message of might make right is wrong one to share with children. Other adults counter that Joe encourages kids stories of good triumphing over evil and fosters creativity, imagination, and self - esteem. But while grown - ups argue over Joes merits and flaws, kids play on, and hundreds of other action figures people toy landscape.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

James Zahn

- Hasbro Inc reported surprise quarterly profit on Tuesday as the box - office success of Transformers movie spin - off Bumblebee charged sales of its action toys, putting company shares on track for their best day in more than two decades. Departure from director Michael Bay's action - heavy Transformers franchise, Bumblebee was the first film to come out of the expanded partnership between Hasbro and Paramount Pictures and made $470 million worldwide after its release late last year. Families going to watch Bumblebees during Christmas break meant toys were hot going into the start of 2019. And with Blu - Ray out, sales could see another uptick, says James Zahn, senior editor at trade magazine Toy Book. Strong sales of Transformers and other long - running brands, including Play - Doh and Monopoly, also helped Hasbro deliver a surprise rise in quarterly revenue - its first since the bankruptcy of key customer Toys R Us in 2017. Is successfully introducing Transformers to a new generation of kids and re - engaging our core fans around the world, Chief Executive Officer Brian Goldner say. Hasbro shares were up 15. 5 percent at $101. 79 in early trading, while rival Mattel Inc rose about 4 percent. The company also promise more profitable growth for the rest of the year, with big Disney movies line up, including Avengers: End Game, which opens later this week. Avengers Toys lifted sales over Easter weekend, and with new Star Wars, Frozen and Spider - Man movies due this year, revenue growth is expected to accelerate, company say. Hasbros focus on sealing deals with popular entertainment franchises come as kids increasingly prefer video games and toys based on social media trends over GI Joe action figures and Barbie dolls. Companies have also poured more money on virtual games, turning its legacy Magic: Gathering collectible cards game into new revenue generating e - sports program. New versions of the company's popular Monopoly board game based on the video game Fortnite and hit HBO show Game of Thrones have also helped reignite interest in family games night. Hasbro is crossing over different fandoms and bringing audiences that wouldnt traditionally purchase Monopoly games, Zahn say. The company posted earnings of 21 cents per share, beating consensus market expectation of an 11 cent per share loss. The results were major recovery from $112. 5 million loss a year earlier, when the company was hammered by $61 million in costs from bankruptcy of Toys R Us.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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