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Hinge Keeps Logging Me

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Last Updated: 02 July 2021

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Hinge, dating app that promises better set of prospects by suggesting matches who share Facebook friends, is about to radically change its course: it is ditching its requirement that users log in with Facebook. The change will go into effect on Monday, June 5 on Android, followed by a June 12 release on iOS. While the option to use Facebook will be fully remove, users will instead be able to choose to authenticate using their phone number, company say. The decision was prompted by ongoing requests from users who have asked for a non-Facebook login option, Hinge founder and CEO Justin McLeod say. This is especially important to companies as people move away from Facebook and onto other platforms, he note. This may refer to younger users ' preference for different social platforms, as reflected by the Pew Internet survey released this week, which found that teens are dumping Facebook proper for YouTube, Snapchat and instagram. But Hinge isnt first Dating app to go this route. Bumble also recently said it was removing Facebook requirement, in response to user feedback. In Hinge case, however, decision changes dating apps ' fundamental value proposition, which was focus on matching singles with people they were already connected to by way of Facebook friends, up to three degrees away. The premise was that this would make online dating feel less creepy. And, because you share mutual friends, you are less concerned that person was total nut. This also helps Hinge stand out in a space that is dominated by Tinder, which could often seem random and filled with those not in search of real relationships, let's say. Over the years, Hinge doubled down on this brand position with call-outs like meeting friends of friends, not randos in its marketing materials. Its user profiles, meanwhile, focus less on users ' looks, unlike Hot or Not-ish Tinder. Instead, users answer getting-to-know-you questions and share fun, personality-revealing facts on their profile, along with photos and videos. But the goal is to present not just people's face or body, but their goals, interests and way they view the world. Hinge has also experimented with features that make online dating less frustrating, ranging from anti-ghosting reduction features to an app that allows your friends to take over for you. It is unclear how well these moves have paid off for Hinge in the long run, as company will share user numbers. It will only say the active member base has doubled since the beginning of the year. However, Sensor Tower estimates Hinge has more than 3 million worldwide downloads across both iOS and Android, 94 percent of which are in the US. The removal of Facebook requirement, not coincidentally, comes at an interesting time for Dating app businesses in general, which have just learnt Facebook now aims to compete with them directly. In May, Facebook announced a new dating feature that would allow people to meet non-friends. Hinges take notice, as do others.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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