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Indian animation industry

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Last Updated: 02 July 2021

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New Delhi: in Report released last month, Association Of Japanese Animations estimate market value of the countrys Animation Industry at 2 trillion yen for year 2016. In comparison, Indian Media and Entertainment Industry Report, co-author by Industry lobby Ficci and consulting firm KPMG, place Indian Animation and VFX market at Rs5 950 crore. This despite the fact that India has provided talent and services to several Animation and Visual effect-heavy Films Of West and major Bollywood Studios, including Yash Raj Films and Dharma Productions, have dabbled in local Animation movies like Roadside Romeo and Koochie Koochie Hota Hai, albeit with little success. One major obstacle for Animation to take off in India, industry experts say, remains the lack of original, home-grown characters. The Indian Animation market basically started a decade ago for services that come from the West. When we started Animation Industry here, we primarily looked at mythological concepts as compared to the West, where theyve created characters like Spiderman and Batman, say Tejonidhi Bhandari, chief operating officer, Reliance Animation, which has made films like Krishna Aur Kans and television series like Shaktimaan and Little Krishna. One major reason was that we didnt have funds to invest in establishing new characters. Krishna or Hanuman, on the other hand, are already entrench in the minds of people and so it is easy to build stories on them. In the West, Bhandari add, it was the other way around. Investments were made in building strong characters and spinning stories and movies around them. A good-quality Animation Film in India is made for around Rs8-10 crore, slightly lower than mid-sized feature Film. But even that recovery isnt possible given the size of the market, low budgets and low recoveries, creating a vicious Catch-22 situation. The Indian market is not big enough by itself. Companies like Disney and Pixar spend millions of dollars, about 40-50 million each on project, says director Ketan Mehta, co-founder of Animation Company Maya Digital Studios. So we are competing with global players with 20-30 times the budget that Indian Animation can afford while our producers have been able to attract international finance to do Animation films that can compete globally. So even though Jungle Book is something that should ideally be made in India, given that lead character Mowgli is Indian, kind of investment it requires is just too steep. Further, fact that Hollywood films are already dubbed in local languages like Hindi, Tamil and Telugu makes the opportunity for Indian Animation even smaller. To be sure, it is also about mindset. Bhandari says even today, adults would see animated films as something meant only for children, preferring to take family instead to regular, big star-drive Bollywood feature Film. We have to stop calling animated feature films Cartoons and considering them to be only for children, says director Nikhil Advani, WHO makes 3D animated comedy Delhi Safari, featuring the voices of Akshaye Khanna, Govinda, Sunil Shetty, Boman Irani and Urmila Matondkar.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

History

ANIMATION is not the first thing that comes TO mind when YOU think of the film industry in India. In fact, until fairly recently, animated films were something YOU think about at all in Indian context. Indeed, even for most millennials, animated movies while growing up WERE imports more than anything else. Little do Indians know that we WERE making animated films as early as 1934! Heres overview of the rich history of ANIMATION in this country, from its humble beginnings as black and White animations to the burgeoning industry it has become today. Banyan Deer has often been cited as Indias first animated film, but it does have predecessors. Pune-base Prabhat Film Companys Jambu Kaka was released in Bombay on 15 November 1934. The short features jackal and was animated by Raghunath K. Kelkar. Dadasaheb Phalke, Gunamoy Banerjee, KS Gupte and GK Gokhle WERE all pioneers of early animations in India. Most early animators in India WERE self-taught drawing their inspiration from cartoons made abroad. Phalke made a stop-motion animated film in 1917 called Agkadyanchi Mouj. Pea Brothers in 1934 by Gunamoy Banerjee was the first animated film show in theatre in India. The first animated film with soundtrack, called Moonlit Night, was made by BN Sircar of New Theatres of Bengal in 1934 as well. A pivotal moment in Indian ANIMATION was when Clair Weeks visited the Films Division of India. As a Disney Animator who had worked on Disney successes like Bambi and Snow White and Seven Dwarves, he helped establish the first ANIMATION studio in India and trained a group of Indian Animators. They went on TO make Banyan Deer in 1957, which was Indias first animated movie in colour. The shortage of film stock during World War II was a key contributing factor towards development of the ANIMATION Industry in India, as filmmakers turned towards ANIMATION to tell their stories. Bakam Bhatt by Kolapur Cinetoons, Lafanga Langoor by Mohan Bhavani, Supermans Myth by GK Gokhle, Akash Pataal by Mandar Malik War that Never end by IFI Cinema Kadampam n. Thanu ANIMATION, even in early years, was considered TO be a valuable tool for educating children about the world around them. A landmark animated film from the Films Division is Ek Anek Aur Ekta, short traditionally animated educational film released in 1974 which Air frequently on Doordarshan. It was meant TO teach children the value of unity. The first animated series was Ghayab Aya which Air in Doordarshan in 1986 which was about Ghyab, friendly ghost. The Indian ANIMATION Industry came TO standstill in the 1980s without much initiative being taken to develop the industry. There WERE some attempts made in Bollywood without much success. Roadside Romeo was Indias first 3D animated film made as a joint venture between Yash Raj Films and the Indian Division of Walt Disney Company. While commercial animated films in India stagnate, advertising industry jumped on board.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Societies and organizations

The Indian Animation Industry encompasses both 2D traditional, and 3D Animation, as well as Visual Effects for feature films. In 1956, Disney Studios Animator Claire Weekes, who had worked on Bambi, was invited to the Films Division Of India in Mumbai to establish and train the countrys first Animation studio as part of the American Technical Co-Operation Mission. He trained core Group Of Indian Animators, whose first production was a film called Banyan Deer. Veteran Animator Ram Mohan started his career at Films Divisions Cartoon Unit. Another landmark animated film from the Films Division is Ek Anek Aur Ekta, short traditionally animate short educational Film released in 1974. The film is presented as a fable meant to teach children the value of unity, and was frequently broadcast on India State-run Television station, Doordarshan. The first Indian animated television series was Ghayab Aaya, aired in 1986 and directed by Suddhasattwa Basu. The first Indian 3D and VFX was done for the Television series Captain Vyom by Animation. Animation Society Of India is a non-profit organization with its head-office in Mumbai. IT aims to educate about emerging Animation technologies and at the same time provide a platform for exchange of Creative and Technical Information within existing Art and Animation fraternity in India. IT also hosts Anifest India, biggest Annual Animation Festival on the Indian subcontinent, which features TASI Viewers Choice Awards. IT also holds Technical and In-depth workshops and sessions nearly every month. ABAI, with its head office in Bangalore, is another active association focusing on AVGC markets. ABAI has not only helped bring out the first ever AVGC Policy in the country in 2012 through the Government Of Karnataka, IT, BT & S & T Department but also continues to work closely with the State Government for programs such as TTT, DAC and setting up of State Of Art AVGC Lab in Bangalore. ABAI also holds Annual Summit-KAVGC Summit, Annual Fest-ABAI Fest and various Technical workshops and seminars throughout the year to further the cause of AVGC. Society for Animation in Delhi is a non-profit body of independent, voluntary, enthusiastic Artists Of Animation and related Arts, registered under the Indian Societies Registration Act, 1860. Its primary mission is to encourage production of quality Animation and creation of IP, graphic assets, and help in developing Animator-friendly eco-system for purpose. Say holds numerous events within the Animation community-GURUMANTRA; eco-system Roundup; mehfil-eAnimation; visits to institutions and Studios; and Competitions in Graphic Design, Digital Painting and Animation Films leading to Annual GRAPHics and Animation Film Awards-AGAFA, first of which is in December 2013.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Industry

The Indian Animation Industry is being tapped by North American film and TV program producers largely. There are many reasons behind this increasing demand for Indian Studios worldwide. North American and European countries from the beginning show immense readiness to outsource their Animation content to companies in Asian and Pacific Rim countries. The bulk animation in earlier years included 2D Animation content along with some 3D content only. But now, scenario has changed a lot. When compared with the past, Indian Animation Industry has gained its foothold in international space by investing more in technology, moulding eminent artists and developing better infrastructure in film making. As we can see now, there are numerous Animation Studios, VFX, Game development and film making institutes providing several high-end educational programs all over India. Students are also interested in overseas education because of increasing opportunities and decent pay scale. Mumbai, Chennai, Trivandrum, Pune, Hyderabad, Kolkata and Bangalore have major concentrations of Animation studios in the country.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

List of Indian animated movies

Animation means creating a set of images in pattern that amplify our imagination and take the US on a magical journey. These images can be draw, painted or crafted using any means of artistic methods available. Amongst big names of Pixar & Disney, it is little known fact that the Indian animation industry is one of the oldest animation industries in the world. Dadasaheb Phalke, Father of Indian Cinema, is also the first Indian animator. In 1914, he made an animation film about the growth of peapods into plants through stop-Motion animation. In 1956, Clair Weeks, Disney Studios animator, was invited by the Films Division of India to set up & train animators for the first ever Indian animation Studios. The first Indian animated film was Banyan Deer in 1957. Veteran animators Bhimsain & Ram Mohan train under Clair Weeks and start their career in the Film Divisions Cartoon Unit. Japanese film makers Sako & Ram Mohan made the epic animated movie Ramayana-Legend of Prince Rama, which received outstanding reviews abroad. The Indian animation industry has grown by leaps and bounds over the past 10 years. India has finally embraced the idea of creating believable animated product. Roadside Romeo, O My Friend Ganesha & Hanuman were animated movies produced with the help of brilliant 2D & 3D animation in 2008. Arjun-Warrior Prince was released in 2012 in India and US. The sheer quality and brilliance of animation unlock new avenues for industry and is widely appreciated the world over. Big Hollywood production houses & Studios have business tie-ups with Indian production houses and Studios. Animation institutes are investing in 2D & 3D training along with various other courses related to film making technology. The Indian film industry still has a long way to go before it can gain its foothold in the international market. It needs to: invest more in technology and develop infrastructure related to film making. Track and train talented individuals into successful animators. Arrange for onsite and offsite training methods to increase the credibility of animators. Set up more animation and film making institutes that teach about various courses needed to make a career in animated film making. Arrange for more workshops and seminars to create awareness about the benefits of animation in the ever growing film industry. Encourage beginners and established animators to create and develop new films and allow them to experiment with their creativity, thus broadening their horizons. VFX, sound effects, light effects, computer graphics are used heavily in almost every film nowadays and industry needs to focus on perfecting them by harnessing available technology and also importing better resources. With Hollywood collaborating with Indian production houses, outsourcing of animation and technological work from abroad has helped India achieve expertise in understanding how to go about it in a more professional manner. There are a number of VFX companies operating in India at the moment catering to various clients on the domestic circuit as well as internationally.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Policy paucity

Animation or 3D is a big innovation. We can understand Animation from the Greek word animare, which means to give life to something without. Animation is a series of still Picture that are shown in rapid succession to create the illusion of movement because of persistence of vision, This means the image stays in retina for a fraction of second longer. If we see many images, they will all link up. There are different types of Animation Computer games use Animation. For games such as tomb raider and frogger, characters and settings are all animate. Cell Animation is a process of taking a sequence of images and stringing them together to create movement. It is an old process that is still used today to create Animation for cinema, television, and computers. An example of cell Animation is in programmes such as Superman. Cut out Animation is a technique that is quicker than cel. Parts of the body of an animal or person are cut out and colour, then assembled and reassemble into different positions instead of being drawn over and over again. Animation has developed a lot since the 1900s, first animated feature film was Make by Cohl and George Melies that was Make in 1918. India's, Gaming, Industry, 860, million, and, Animation, Industry, 1bn, 2012. India's Gaming and Animation Industry's are 2 industries which are growing at a fast rate. The Compound annual Growth rate predicted for the Animation Industry is 22 %. For Gaming Industry it is 53 % NASSCOM, Animation Industry is 494 million Industry in 2008 and at a CAGR of 22 % it will be 1bn Industry. These are revised estimates where growth estimates are cut. The Global CAGR is estimated to be 10 %, much less than India's own CAGR. Animation globally will be 100 bn Industry key segments in Animation: o Entertainment Animation, o Animation Education, o Custom content development and o multimedia / web design and VFX o Gaming on other hand, segments are split as show below: Animation-NASSCOM Gaming is fastest growing among two and probably fastest growing Industry in India. It is 167 million Industry in 2008. With an estimated CAGR of 53 %, it will be 830 million in 2012. Globally, it was 21 billion in 2008 and will grow to 53. 6 billion in 2012. Key segments in Gaming: o Online games, o Massively multiplayer online role-playing games, o Casual, o Mobile games, o PC games, o Console games, o Regular and Handheld segments are split as show below: Gaming-NASSCOM NASSCOM revised its 2012 forecast for Animation Industry from USD 1060 million to 830 million and Gaming Industry from USD 1163 million to 1000 million. Some of factors which account for the revision were the global economic downturn, domestic box office for Animation movies not picking up as estimate, End to End skill set not being developed in the Animation Services Industry.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Bending Beyond Boundaries

VFX refers to the procedure of creating imagery using live action capture with film making. Visual Effects deal with consolidation of real-life footage and computer-generated imagery to make situations, which look sensible; however, would be risky, costly, unrealistic, tiresome or challenging to shoot on film. Visual Effects created with the help of software are available for movie makers, thanks to the development of cost-effective and simple to use computer software programs. In movies, everything is possible and nothing is impossible. Dinosaurs roam Earth, world comes to an End, mice get adopted by humans, boy and tigers are lost at sea and apes take over the planet. Humans battle alien races from lands far far away. Such is the magic of cinema, which is possible through special effects or Visual Effects artists. Computer generate effects are just for futuristic movies and superhero films anymore. Theyre everywhere. Switch on your TV and the CG effect is probably hidden in one of the movie scenes or advertisements youre watching. Visual Effects are not meant to be noticeable, and that takes some serious talent and hard work. The Indian Animation & VFX Industry is expected to grow to Rs. 11 360 crore by 2020. Film and television space play a vital role in boosting industry. With the emergence of newer gadgets, gaming industry has also boomed beyond boundaries. Still, more improved growth rate is expected in the next couple of years. A career in VFX is today a rewarding and creatively satisfying option for young minds and job opportunities in the VFX industry are booming. However, while this success, and project growth of the industry, has lot of aspiring VFX artists excite. One can begin their career as a visual artist mainly in below industries. TV Channels / Production Houses VFX Studios Gaming Industry Media and Advertising Freelancer as fresher, you can expect to earn around Rs. 25 000-35 000 and once you gain adequate experience, anything from lakh to a couple of lakhs and more is yours for asking. And if you ca decide whether to take on freelance projects or full-time job, remember that freelancers are often paid more since they work on contract-base jobs. Do you wish to be part of the ever-evolving VFX world? The VFX industry in India is thriving and the VFX career path promises a whole bunch of career options for you-explore our Institute of Animation & VFX courses that can help you achieve your ambitions. Arena Animation Sayajigunj Gujarats Number 1 Institute of VFX Training was established after 23 years of excellence in education. Arena Animations VFX Prime is a comprehensive program that trains students End-to-End in all aspects of Visual Effects to make them job-ready VFX professionals also trained on the latest technologies and tools used in the Visual Effects Industry.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Sources

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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