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Infatuation To Social Media Innovation

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Last Updated: 27 November 2020

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Imagine being able to pay your rent or make investment through your favourite Social Network. That might not be too far off, says Richard Eldridge of Lenddo. Social Media is transforming banking relationships in very significant ways, from improving customer service to allowing users to send money to others via online platforms. New financial technology companies are using Social Media to help people simply open bank account. Social Media can even impact your ability to get a loan. The health industry is already using Social Media to change how it work, whether through Public Health campaigns or virtual doctors visits on Skype. It also helps groups of people, such as patients suffering from the same condition, stay in touch, say Shannon Dosemagen of Public Laboratory for Open Technology and Science and Lee Aase of Mayo Clinic Center for Social Media and its Social Media Health Network: Social Media has been responsible for relevant changes in both personal and community Health, especially by making it easier for large numbers of people to rapidly share information. That is not always a good thing: while Social Media does help official agencies and experts share important information faster as during disease outbreak-it has a downside. Social Media is a two-way street, and allows non-experts to share information just as rapidly as health agencies, if not more so. Its this future that the health industry will need to plan for: Health agencies need to have plans in place ahead of time to be able to respond to and counter misinformation or support accurate information shared via Social Media. Civic participation and engagement has been transformed by Social Media: Social Media allows citizens to be the source of ideas, plans and initiatives in an easier way than ever before, says Eileen Guo of Impassion Media. In future, we can expect more and more leaders to embrace this type of transparent governance, as it has become easier for them to interact with their constituents: Whereas politicians and government officials once had to travel to interact with citizens, now online town halls strengthen connections between them, while providing platform for direct input on government initiatives. Before the dawn of Social Media, governments, along with traditional media, were gatekeepers of information. This relationship has been turned on its head, says Taylor Owen of University of British Columbia: This largely symbiotic relationship has been radically disrupted by the concurrent rise of Digital Technology and the social media ecosystem that it enable. Nowhere is this challenge more acute than in the world of international affairs and conflict, where the rise of digitally native international actors has challenged state dominance. That looks set to continue, said Heather Leson of Qatar Computing Research Institute. In fact, more and more of us will be using Social Media to contribute to disaster relief from wherever we are: Digital responders can immediately log on when news breaks about a natural disaster or human-create catastrophe. Individuals and teams are activated based on the skill sets of volunteer and technical communities.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Private Messaging Campfires

Private or small-group messaging usually but not always with ones real-life friends is the primary purpose for gathering. In a 2019 survey from ZAK, youth-focused creative Agency, nearly two thirds of 1 000 people poll, all under 30, say they prefer to talk in private message threads rather than on open forums and feeds. Sixty percent of respondents state that talking in private groups means they can share more openly. Private messaging campfires often exist on traditional social platforms. Facebook Messenger and WhatsApp are among the most well-know examples. According to ZAK survey, 38 % of people under 30 only use Facebook for private Messenger function. Instagram, rare platform showing an upward usage trend among younger Americans, recently launched a new, standalone app, called Threads, designed expressly for quick-fire messaging with close friends via camera and Text. For the most part, brands are invited into these private chats. Some have responded by adapting similar technologies, like texting, to mimic the intimacy of personal conversations with friends. For example, theres Text Rex, members-only, Text message-base, personalized restaurant recommendation service from dining review site Infatuation. Users can text questions like where I should I take my date in midtown Manhattan? Or Whats best midday sushi in Santa Monica? And receive answers from actual humans. Similarly, theres Community, another Text-base service that was launched last year to help corporations, stars and high-profile individuals facilitate direct conversations with their fans via text messaging without getting bury by social feeds and algorithms. The communitys primary users are celebrities. But some fashion and lifestyle brands like MadHappy, APL, and Beautycon have already signed on, and the opportunity for brands to speak more directly to their customers via channel theyre already using is promising development.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Micro-Community Campfires

Primarily interactive private or semi-private forums where people gather around interests, beliefs, or passions. Like private messaging campfires, micro-community campfires often live on traditional social platforms. Facebook Groups are probably the best-know example. The Close friends feature within Instagram Stories has become a tool some influencers are using to share exclusive content and interact with small groups of their followers, for a fee. Slack, best known as a workplace messaging tool, is also a place where micro communities are connecting, often around share professional interests. YouTube has long been a hub for hyper-specific communities and that is still the case today, especially among teens. Sure, anyone can watch or engage with YouTube video, but the cornucopia of channels means there is something for every conceivable niche interest. For user, effect of wading through a vast sea of content to stumble upon something meaningful combined with intimacy engendered by the direct-to-camera style of videos on platform, and loyalty that comes from subscribing to creator channels can feel revelatory. Micro-community campfires can also spark in unexpected places. Young people are gathering, for example, on Discord voice and text chat platform designed for gamers, which has become something of an under-radar hub for beauty obsessives, with multiple servers devoted to topics like advice about makeup-or cruelty-free products. Brands can tap into existing micro-community campfires by partnering with influencers, or they can invest time and resources to build their own campfires from scratch heavier lift, of course, but if brands doing it well are any indication, their effort is well worth it. One example is Sprite, which spearheaded a campaign for the Latin American market last year called No Estas Solo. Working with an agency, company uses data from Google to determine personal pain points that young people are searching. For It then set up Reddit forums, each helmed by an influencer who had personal experience with issues such as feeling like youre in the wrong body. Outcome: poignant personal discussions about loneliness, all led by Sprite. Another example is the private Slack group created by beauty brand Glossier, often called one of millennial's most trusted brands. Create exclusively for its best customers to talk about all things beauty, organize meet-ups and discuss products, brand credit group with helping to co-create one of its now-top-selling products, Milky Jelly Cleanser. At one time, this type of forum might have been dubbed market research. Today, it also serves as an engine for fandom, while simultaneously allowing companies to be nimble and responsive to anything that is discussed there.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Shared Experience Campfires

Is add me on Insta? Of March 2020-Social call to action of international Society living in isolation. While Zoom has emerged as a video conferencing system du jour for 9-5 crowd, Houseparty has claimed happy hour-time when people want to do something social, and not just vent about their coronavirus boredom and anxiety through webcam. Apps tap into users ' contact books and allow for immediate connection to friends online. Up to eight people can enter video chat at one time, and When door to the party is left unlocked, friends of friends can walk in and join the conversation. Social spontaneity App is augmented by its In-App Games. Parties can play rounds of Trivia or word association challenge Chips & Guac, while users also have the ability to share their phone or desktop screens with room. There's brilliant imperfection attached to Live connectivity-even fact that you can like jump into other people's house parties, says Lore Oxford, global head of cultural insights at We Are Social. They've managed to create really frictionless, boundaryless intimacy, which feels about as close to real life as it can be. AppAnnie ranks Houseparty as the seventh most popular free App in the iOS App Store, placing it just behind Social distancing peers such as Zoom and Google Hangouts. Less than two weeks ago, Houseparty was ranked at 304 on download ratings; last week alone it pulled in 2m downloads worldwide as word spread and more cities go on lockdown. Housepartys meteoric rise sounds like a Covid-19 tale of overnight success. But it isnt. The app emerged way back in 2017 out of Meerkat, Live video streaming product that launched in 2015. Meerkats ' brief wave of popularity among the Social Media community was quickly eclipsed by heftier launches of Twitters Periscope and Facebook Live, and by early 2016 developers told investors they were bowing out and building new product. We find the best Meerkat moments happen when people who know each other come together live and interact in real time, write Meerkats chief executive, Ben Rubin. By December 2016, the platform was boasting 1 million daily active users, 60 % of which were under the age of 24, as well as celebrity fans such as Hailey Baldwin and NBAs Chandler Parsons. In September 2017 it reported 20 million users and daily average use of 51 minutes. Facebook, which tried and failed to emulate the formula in Bonfire, looking to buy a houseparty in December 2018. It reportedly let deal go over concerns regarding user privacy, having come through the worst of its Cambridge Analytica scandal that year. Yet despite headlines crowning Houseparty as Gen Zs ' hottest network, user growth eventually stalled by 2018. Hype was stolen by other platforms such as Instagram Stories and TikTok. The brand will go on to rebrand itself as a friendlier environment and sell to Fortnites owner, Epic Games, in 2019.


What is event marketing?

At its most simple, event marketing is a form of marketing focus on creating live experiences that promote brand, service, or product. One of biggest reasons companies participate in or host events is to establish and build their brand and identity. There are different types of event marketing, from businesses hosting their own industrial event, to companies participating in trade show, to digital experiences like virtual conferences and livestreamed workshops. To decide which approach is right for you, think about who your customer is and what kind of event theyre likely to attend. Successful event marketing also requires you to promote your events effectively to get people to buy tickets or attend. Promotion of event encompasses various inbound and outbound marketing techniques, such as email, social media, event discovery sites, retargeting, and SEO. Well, go over each of these in detail later.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

1. We desire community

After 68 years of delighting consumers with donuts and drinks, Dunkin Brands has not only managed to stay relevant, but to thrive. Brands ' unwavering commitment to enhancing the consumer experience has been driven by two priorities: digital and donut innovation. Enter Melanie Cohn, who has been leading digital and social media strategy at food and beverage brand since 2014. Melanie was recently named to the Forbes 30 Under 30 list for leading unique digital initiatives for company, and has been instrumental in evolving brands ' presence both in restaurants and online. I sit down with Melanie to capture her best pieces of advice for brands looking to stay relevant and stand out in today's digital world.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

How It Began

The above chart from Miriam J Johnson shows the timeline of Social Media from 1978 to 2015. As you can see, there has been quite a lot of innovation since 2003, with many of the platforms we know and love emerging between then and 2011. When most of the platforms we commonly use today come out, they were vastly different from one another. Differentiation give users reason to join platform or download app to see what the hype was about. Let's take a look at the main selling feature at the start for some of the most used platforms in 2017.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

1. Boohoo

Fashion retailers have felt heavy impact of the coronavirus pandemic, but Boohoo Group has been one of very few to thrive. Boohoos sales were up 45 % in the quarter to end of May 2020. There are many factors involve, of course, but Boohoos ' social media strategy has always been integral to its success, with influencer endorsements enabling the brand to target and engage young audience on Instagram in particular. In 2018, Boohoo reportedly spent £80m on influencer marketing; strategy It has since continue. Alongside favourite influencers, Boohoo cleverly engages its audience with its fun, relatable, and pop-culture-fuel content, which is always delivered with its similarly friendly and lay back tone of voice. The ability to adapt its content is also key, proven by its recent pivot to BoohooInTheHouse-hashtag relate to stay at home style during lockdown. This, and its many other social campaigns, prove that Boohoo is a brand that knows how to stay relevant on social media, irrespective of the state of the wider retail industry.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Sources

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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