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Jetfire Transformer Toy

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Last Updated: 17 October 2020

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In 1984, Hasbro launched Transformers on unsuspecting public, resulting in a multimedia phenomenon which still thrives today. At the franchise's heart was Toy with a simple idea behind it: miniature cars, planes and other familiar objects which could turn into action figures. Robots in disguise. It was an ingenious concept, and brilliantly marketed - so much so that Transformers became a global best - seller for several years, and a franchise that still thrives 30 years later. Its unlikely Hasbro could have predicted the magnitude of its property success, much less its longevity. But then the story behind Transformers ' existence is perhaps even more surprising than the mass market phenomenon it would quickly become. For one thing, Transformers owe their existence, at least in part, to Ronald Reagan. Before 1984, American television stations were closely regulate, and promotion of any product within the body of a TV show was forbidden by the Federal Communications Commission. All that changed under the Reagan administration in 1984, when children's television was deregulate as part of a wider bid to boost the American economy. In his first speech as president in 1981, Reagan famously say, in this present crisis, government is not the solution to the problem. The government is a problem. The release of Star Wars had sparked a boom in action figures and merchandise in the late 70s and early 80s, and companies including Mattel and Hasbro adopted similar approach to selling toys in its wake. Hasbro launched a new line of GI Joe figures in 1982, which was supported by animated TV series and comic books published by Marvel Comics. Hasbro rival Mattel, meanwhile, had an enormous hit with its He - Man range of fantasy action figures and animated show which promoted them. The war for attention of American youngsters had begin, and Hasbro started searching around for a new Toy idea to win it. Something futuristic. Something kids hadnt seen before. That search ended in 1982, when executives from Hasbro attended the Tokyo Toy Fair. There, they were reunited with Japanese manufacturer Takara - company Hasbro had originally dealt with in the 1970s, when Takara licensed some of Hasbro GI Joe action figures to sell as Combat Joe in Japan. Takara was showing off a range of figures from its Microman line of toys, which it calls Diaclone and Micro Change. Although the two ranges of toys are different, they share a common idea: robots that could disguise themselves as vehicles or ordinary objects. Strike by these designs, Hasbro hatch deal with Takara to sell them in America. Unlike other companies, such as Joustra or Mega Corporation, which previously sold Takaras toys overseas, Hasbro does more than merely just sell products in redesigned packaging - they unite lines under a single banner, Transformers. As they had with GI Joe in 1982, Hasbro turned to Marvel to help flesh out the Transformers back story.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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