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Joe Rogan Spotify

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Last Updated: 02 July 2021

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Spotify is having quite 2020. Today, streaming giants ' market value is at about 46 billionas. Recently as early April, Spotify was worth half that. What change? Not a lot, actually. Swedish companies continue to see steady revenue and user increases, but report losing 355 million in the first half of 2020. Spotify is also making less money per premium user, key metric of how much it can get people to pay for service. Still, Spotify stock has grown twice as fast as the S & P 500 since Covid - 19 spurred market dip in March. The most likely explanation for the sharp increase is that investors hope that Spotify can become the Netflix of podcasts, explains Pivotal Research Group analyst Jeff Wlodarczak. The stock truly took off when the company announced its 100 million acquisition of exclusive rights to popular interview Podcast Joe Rogan Experience on May 19. Since the beginning of last year, Spotify has also acquired podcasting companies Ringer and Gimlet Media, and inked an exclusive deal for Michelle Obamas Podcast. Wlodarczak sees these moves as a way to gain leverage against four music labels that control more than 90% of Spotifys Music content. Right now, Spotify primarily serves as a platform for music, but its music offering is not much different from what users can access on competitors like Apple Music, YouTUbe Music, and Deezer. If exclusive podcasts can attract and keep users on its platform, Spotify may be able to negotiate keep a larger share of what it earns from subscribers. With more users dedicated to Spotify because of its popular podcasts, music labels would be afraid of losing their place on the platform. Spotifys podcasting gamble may not work. Companies are facing deep - pocketed competitors in Apple and Google, which seem willing to subsidize their streaming services in order to keep people using their other products, say Wlodarczak. Also, if Spotifys podcasting strategy seems successful, those companies should be able to copy it. But for moment, investors seem to believe that Spotifys Netflix of podcasting dreams just come true.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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