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Last Updated: 02 July 2021

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GLENDALE, Calif. For months, DreamWorks Animation has been working on a prototype For product it hops will change how world children meet Santa each Christmas. Code name: DreamHouse. At shopping malls that buy in and two national operators already have, Forest City and General Growth Properties, Santa Claus will sit inside a 2 000-square-foot cottage with walls that are essentially giant video screens. Children will go on a Virtual sleigh ride with Shrek before meeting Santa. No more waiting in line; appointments will be made by App. It is an amazing, beautiful, big theatrical statement that represents our efforts to diversify into new areas, said Jeffrey Katzenberg, DreamWorks Animations chief executive. Weve made bets, and now it is about execution. Diversification has been Mr. Katzenbergs mantra for at least two years, ever since efforts to sell his small Studio ended without success. Need to become part of a larger company or expand into other businesses reflect Reality Hollywood is loath to admit: Movies by themselves are slow-to no-Growth business. Lasting film enterprise, at least in today's marketplace, must have other engines. DreamWorks Animation, one of the movie last studios not tied to a conglomerate, has none of the buffers of, say, Walt Disney Company, which can lean on Consumer Products, TV or theme parks if an expensive movie flops. Computer Animation is no longer a sure thing, which has further motivated Mr. Katzenberg in his expansion effort. The company has had to take write-downs on three of its last four original films. Even success sometimes is not enough. How to Train Your Dragon 2 got a hefty $50 million last weekend in North America, but Wall Street wants more. Shares fell 13 percent between Friday and mid-Monday, to $23. 85, before making up ground to close at $24. 73 on Tuesday. Hence the importance of projects like DreamHouse, which Mr. Katzenberg also intends to introduce overseas. The goal is to create annuities so we do have lumpy earnings, says Michael Francis, DreamWorks Animations chief brand officer. So far, Studios ' most prominent diversification efforts have involved television and the Internet. The company has contracts to produce jaw-dropping 1 100 episodes of original cartoon programming for Netflix. Last year, Studio acquired AwesomenessTV, thriving collection of YouTube channels Focus on teenagers. On Monday, it introduced DreamWorksTV, Family-orient YouTube Channel. Overlook in Mr. Katzenbergs expansion frenzy has been aggressive move into Consumer Products. Studio, under guidance of Mr. Francis, who spent his earlier career at Target, ultimately serving as chief Marketing officer, has quietly built a hefty merchandising Division. Eighteen months ago, Studio had 69 Consumer Products executives. Now there are roughly 180, and hiring continue. It takes boots on the ground and long-term planning that was just not happening before, Mr. Francis say. When I was at Target, Jeffrey used to call and ask why DreamWorks wasnt as effective as its peers With Licensing. And I would say, Well, because you want retail to do all the work.

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History

Home, latest animated feature from DreamWorks Animation, producers of Shrek, Madagascar, and How to Train Your Dragon franchises, might seem at first, rather bland kids' movie. It seems like the quirky kids' book, Adam Rex's True Meaning of Smekday, has been flattened out into another generic, cookie-cutter computer-animated Tale. The story of a little girl, her cat, and the alien that befriends her, Home mashes up Road Trip Movie with alien Best friend Movie like Toy Story with ET. It's nothing you haven't seen before and the opening montage, which seems to gloss over some horrifying plot points with pop music and Jim Parsons at his Jim Parsons-iest, doesn't promise great film. But in the end, you may be surprised at just how much the relationship between alien Oh and Little girl Tip has affected you. What's also kind of fascinating about Home is that it directly confronts some of the most horrific parts of human history in a kid-friendly way. And this isn't bury Deep down in subtext. Home is really wrestling with things like colonialism and the legacy of America's treatment of Native Americans in the context of bright colored peppily score alien invasion Tale. So here are some unusually dark conversations you can have with your kids after Home's credits roll.

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Pixelation

Controversy on Top of controversy! There are animators who will tell you that 3D Animation is most certainly not easier, and will argue that point until you slowly back out of the room and run to the safety of your car. Stay for a moment and hear me out. Animation is Animation. IT is not art style or even medium. In order to get beautiful movement, you must apply the exact same principals in 3D that you would in 2D. Because of this, no form of literal Animation is easier or more difficult. So we must turn our attention to PROCESS instead. Let's say you have an animator who is a master of movement. Somehow, without any experience of animating, she has grasp of principals of Animation likes of which would make Glen Keane envious. IT would BE waste to let her skills go unused, so it is up to the US to put her to work on Animated Film. In order for her to animate in 3D, she will NEED to learn piece of Animation Software. IT Might BE Maya, or Max, or RenderMan. Learning a new piece of software is hard, but manageable. With some Dedicated classes and handy reference book sitting alongside, our Fantastic Animator can put her existing Animation knowledge into 3D Space and have rig dancing about on screen with the best of them. Another animator can also link their scene next to hers and the character will transition perfectly, both artists using the same rig already Create. In order for her to animate in 2D, however, she will NEED to learn draftsmanship at a masterful level. There are no reference books to check when you run into issue with the graph editor here, because there is no graph editor. While you can take classes, those classes are merely push in the direction towards lifetime of practice. The skill required to keep character consistently drawing and On-model is astounding, and it wonder any artist even attempts such a ridiculous goal. Get some paper and do 100 drawings in a range of poses and try to keep the character-who you didnt design yourself, by way-looking identical in size and shape throughout. Its nightmare. It is not that 3D Animation is inherently easier than 2D, because again, animation is Animation. IT is a skill NEED to bring animation to a screen that differs. One requires a moderate level of comfort in particular piece of software. Other demands mastery of Drawing that VERY Well Might cause Leonardo DaVinci to set down his quill and toss his sketchbooks into the trash bin. The truth is there are fewer and fewer artists every day that can pull off drawings NEED to make beautiful 2D Animation. This is because Animation is so much apprentice / master style craft.

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Members

Today marks the 15th anniversary of the theatrical release of Antz. What makes that somewhat important is that it is the 15 anniversary of DreamWorks Animation, as the Woody Allen Bug comedy heralds the arrival of what was intended to be a major competitor to Disney. DreamWorks SKG was co-found by Steven Spielberg, David Geffen, and Jeffrey Katzenberg in 1994 after Katzenberg bolt from Disney following power struggles with Michael Eisner. The irony of the last fifteen years is how DWA slowly transformed from being representative of edgy, more adult animate product to what defines what is most safe and conformist about mainstream theatrical animate films. Antz and Prince Of Egypt were both intended to be mark contrasts to conventional Disney cartoon. Both had PG ratings, full of violence and adult subject matter, and both were markedly more adult than general audiences were used to. Antz was, of course, the edgier Bug cartoon of 1998, preceding Pixar's G-rat Bug's Life by about six weeks. Bug's Life out-gross Antz $162 million to $90m and the very expensive Prince Of Egypt slowly crawled to $100m domestic, but the first shot was fire. Road To El Dorado flopped in the spring of 2000, but Aardman Studios' quirky Chicken Run was leggy hit, racing to $100m on a $45m budget while Disney's ambitious $130m CGI-animate Dinosaur barely made back its budget in states. But the next DreamWorks film would cement itself as a major league while also stereotyping it for Life. In the summer of 2001, $120m Atlantis: Lost Empire stalled at $84m while Fox crashed and burnt with its expensive PG-rat sci-fi action Tale Titan AE. Meanwhile, Katzenberg and company dropped the bomb on industry with Shrek. Part-Disney satire, part fairy-Tale deconstruction, and part romantic comedy, Shrek parlay strong reviews, Mike Myers' rousing vocals, and various trailer-friendly pop culture references and swipes at Mouse House's $42 million debut, while the film's crowd-pleasing quality kept it packing theaters all summer long To tune Of $262m. It also won first Best Animated Feature Oscar over Pixar's Monster's Inc. Shrek became a fledgling studio's flagship franchise. Shrek 2 still holds the record for highest-grossing animated film in America while Shrek Third still holds the record for biggest animated opening weekend. But financial success comes at great artistic cost. I can defend all four Shrek films to varying degrees for both their general quality and in how they realistically deal with various stages of adult relationships, but today they are now remembered mostly for their lesser elements, namely Disney in-jokes, pop-culture references, and celebrity voice casting, versus their relative quality. Shrek was indeed the game-changer Katzenberg was hoping for, but arguably not in the way he had originally envision.

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Tagging and assessment

Amid over at Cartoon Brew, muse about Ptch being a tool for DW to evolve in different and unexpected directions and hes absolutely right. This is no doubt only the first salvo in DWs shift from a simple Animation studio to an Animation-centric technology company. The unstoppable collision of art, entertainment and technology necessitates it. The future of DW as an independent studio is tenuous at best given the rapid shift in how content is create, Market and sell. The traditional business model of box office grosses and DVD distribution is crumbling and it HAS clearly been Jeffrey Katzenberg to start looking in new directions. Adapting focus on technology will undoubtedly help in that regard.

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Templates

The character's name is never reveal, because it is classify. It would be incorrect to refer to him as classify, because that is not his name. Penguins in movie make this mistake as part of a gag. Plot summary should refer to him as WOLF, not as classify. Preceding unsigned comment add by 107. 221. 144. 98 05: 26 18 November 2015 character is also WOLF, not a Siberian Husky dog. Compare images of animated characters to images of real huskies and wolves and you'll see facial coloration patterns match WOLF, not Husky. Also, all other animals are wild animals. Domesticated dog breed shouldn't even be consider. I'd say the error stems from the DreamWorks Animation plot summary on IMDB which refers to classified as handsome and Husky. Not capitalize, word Husky was referring to the nature of the character's voice, not his species. Nomopbs 04: 32 23 June 2019 knock off trying to tag character as domesticated dog! The character was always WOLF. Even before the movie came out it was WOLF. For those having mistaken the character as Siberian Husky, it was one person's use of the word Husky meaning voice that Husky is low and rough, often in an attractive way. You can even see Cumberbatch verify he is playing the voice of WOLF in the upcoming film Penguins of Madagascar starting at 5: 20 in the video interview. See here: Nomopbs 13: 35 24 June 2019 since vandalism is being repeat, I have requested protection for this page. The perpetrator is the IP editor. Nomopbs 21: 09 24 June 2019 anyone questioning this should check various references. Ones which use the term Husky are review websites, not industry press releases. Check for reliable source when deciding. Nomopbs 21: 09 24 June 2019

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Importance scale

WikiProject article importance scheme v t e

ImportanceCriteriaExample
TopThis article is of the utmost importance to the project, as it provides key information about a major topic that is fundamental to a study of the subject.SpongeBob SquarePants
HighThis article is very important to the project, as it covers either a general area of knowledge or provides information about a significant topic.Mr. Krabs
MidThis article is relatively important to the project, as it provides more specific knowledge of areas that a serious reader would need to understand.Derek Drymon
LowThis article is significant but has limited importance to the project, as it expands the reader's overall knowledge of the subject into areas of general interest.Pest of the West
BottomThis article has no real significance to the project, but it covers additional topics of general or specific interest, some of which could be described as trivia, though all are notable in their own right. Others may be articles of high importance to another project that have an indirect connection with SpongeBob SquarePants. The category was created by the work group of WikiProject Animation to counter-balance "top importance" and to place "mid-importance" into the actual middle. In addition it serves to separate trivia from articles of low but significant importance.N/A
NASubject importance is not applicable. Generally applies to non-article pages such as redirects, categories, templates, etc.Category:SpongeBob SquarePants
???Subject importance has not yet been assessed.???

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

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How Animation Works

N 1914, Earl Hurd invented Cel Animation, changing the 2D Animation creation process for the next 70 years. Cel Animation consists of artists drawing animated components directly onto piece of celluloid, and then Cel being laid over static background drawing. Cel Animation reduces the number of times images have to be redrawn and allows for a significantly more efficient process, including allowing specialized teams to split up various scenes or components of each piece of content. With more cost - effective creation method, characters like Felix Cat and Mickey Mouse were on the rise.

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Pixar Is Born

From 1995 to 2006, Pixar pumped out hit after hit, including Monsters Inc., Finding Nemo, Incredibles, and more. Finally, in 2006, after drama surrounding sequels of Pixar films and a clearly declining slate of films made by Disney Animation, Disney acquired Pixar for $7. 4B in all-stock transaction. John Lasseter became Chief Creative Officer, Ed Catmull became President of Disney Feature Animation and Pixar, and Steve Jobs became Disney's largest shareholder. Today, Pixar continues to push the technological limits of 3D / CG Animation with proprietary tools like Renderman, as well as still proprietary Presto. Alongside their technical expertise that continues to be at the bleeding edge of Animation, their storytelling has also dramatically outpaced many other Animation studios due to their ability to tell stories that are highly relatable for both young and adult audiences. Films like Wall-E have received praise for discussing political and societal issues like climate change and inactivity, while films like Incredibles more specifically explore difficulties of growing up, infidelity within marriage, and more. Pixar remains the most important company in Animation today, with 3 of 5 highest grossing animated films ever and largely being credited as the cause of the end of 2D films.

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Sources

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