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Ny Mask Contest

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Last Updated: 02 July 2021

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Just months after asking NEW Yorkers to vote on their favorite license plate design, he once again urged state residents to wield their voting power, this time for Wear Mask NEW YORK Ad Contest recently dreamt up by his daughter, Mariah Kennedy Cuomo. The contest, which kicked off earlier this month, encourages creative types to submit a 30 - second PSA about the importance of wearing a mask in public. After receiving 600 submissions, NEW YORK State Department of Health worked alongside Kennedy Cuomo to select five finalists before asking NEW Yorkers to choose the winning video, which was revealed today. Film title We Love NY came out on top, receiving most of nearly 200 000 votes cast. Psa was created by female - founded production company Bunny Lake Films in partnership with directors Celine Danhier and Aliya Naumoff. Animator Mike Perry, whose work you might recognize from Comedy Centrals Broad City, also helped with video. The Upbeat Ad, which combines footage of the city with many accents typically heard on its streets, gives nod to 7 pm citywide clap for essential workers that starts in March and shows no signs of slowing down. According to Danhier, she and Naumoff found out about the contest through Cuomo's daily coronavirus briefings. They quickly decided to team up and create something they felt would resonate with New Yorkers. These past few months have been very emotional, and we have seen so much heartache and also so much heroism, Danhier say. I really want to emphasize the idea of NEW YORK coming together to do it after 9 / 11 and we did it after Hurricane Sandy, and we can do it again. I want to bring back a sense of optimism for NEW YORK to reopen and stay open and also that sense of community. It was no easy feat, as Danhier said they only had 10 days to create video after the contest was announce. They end up shooting across three different boroughs and filming MORE than 100 people. We know that it is essential to capture the diversity of NEW YORK, she explain. Filming was a unique challenge. We all practice social distancing techniques, wear masks and follow other CDC recommended guidelines. Editing was another challenge as our editor was working remotely, emailing us editsor sometimes we use Zoom and share screen. But it all comes together in the end. For Naumoff, this kind of work feels like a meaningful gesture of hope for NEW YORK. Going out and being part of the solution makes me feel better, she say. Striking a slightly more somber tone is the runner - up, PSA called You Can Still Smile created by Natalia Bougadellis and Emory Parker of Blue Slate Films. Both videos will air throughout the state, although it is unclear where exactly they will run. You can check out the other finalists here. Ddb Worldwide and McCann Health each submit videos that make the Honorable Mentions list.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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