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Owns Fleet Farm

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Last Updated: 02 July 2021

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General | Latest Info

Its quirky blend of snacks, goat feed, udder balm, toy, overalls and firearms make MIlls Fleet Farm retail store like no other in Minnesota. And it is multiplying. With new owners and new Chief Executive, Derick Prelle, MIlls Fleet Farm aims to double the number of its suburban Farm-Supply stores in the next five years. The current count stands at 37 in Minnesota, Wisconsin, Iowa and North Dakota with seven stores added in the last decade. Minnesota has 16 stores, including a new location in Monticello that open in August. In January, descendants of founder Stewart MIlls sold BRAINERD, Minn.-Base firm to KKR, New York investment firm, for report but unconfirmed 2 billion. The deal represents endorsement of retailing by one of the countrys most prominent investment firms at a time when some prominent retail chains have scaled back. In today's environment, unique retailers can grow, Prelle say. KKRs ' investment thesis from the beginning was to grow these stores. Advancement has already begin. Five new stores are under construction or soon will be in Oconomowoc, Eau Claire, Delavan and DeForest, all in Wisconsin, and Sioux City, Iowa. Jeff Wheeler-Star Tribune MIlls Fleet Farm, whose signature color is Orange, go all out for state deer opener. New stores will be smaller than existing 200 000-plus-square-foot megastores. We think theyre little too big, Prelle say. We can be more space efficient at about 145 000 square feet. The newest Minnesota store, in Monticello, is 120 000 square feet. Smaller stores present an interesting conundrum for Fleet Farm, according to George John, professor of marketing at University of Minnesotas Carlson School of Management. Fleet Farm appeals to both rural farmers and suburban shopper, he say. They have to be careful not to lose authenticity by getting rid of farm stuff. While Fleet Farm couldnt work in first-ring suburb, John say, it can still work well in outer-ring suburbs or exurbs such as Buffalo or the outskirts of Maple Grove, cities where both farmers and suburbanites can shop. He compared Fleet Farm to Duluth Trading Co. And Red Wing Shoes, brands appreciated by both blue-and white-collar workers. Smaller stores will not suffer from significant downsizing or elimination of product categories, Prelle say. New stores wont need as much storage space for back stock. A new distribution center opening next year in Chippewa Falls, Wis., Will allow goods to flow more quickly to stores with less need for inventory on hand. Although no new locations in Minnesota have been announce, Prelle said the company continue to look at sites in the state. Minnesota probably has most Fleet Farm stores per capita, but there is still room to grow in the next five years, he say. One new market for the company will be Illinois, where it will more directly encounter one of few other chains like it in the Midwest, Blains Farm & Fleet.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Our Future

The Expanding Mills Fleet Farm retail chain is eyeing Grafton as site for a new big-box store and may replace its small outlet in West Bend with a much larger one. In Grafton, Mills is considering a 27-acre parcel sandwich between I-43 and Port Washington Road, about half a mile north of the growing commercial district near Highway 60. Wetlands study file with the state Department of Natural Resources for Fleet Farm identifies the parcel as part of the Village of Grafton, but Ozaukee County land records indicate it is just outside the Village, in the Town of Grafton. The Grafton location would bring Fleet Farms store count to 43, up from 36 in the middle of 2017. Appleton-base retailer of outdoor gear, tools, farm equipment and clothing, has been adding stores at a much faster pace than it did in the past. The growth spurt followed the purchase of the formerly family-own company in February 2016 by private-equity firm KKR & Co. Fleet Farm is aiming for about 70 locations in four to five years, Tom Carrico, vice president of real estate and construction, said Tuesday. China has five new stores poised to open by October and seven planned for 2019, he say. Slat to open this year are stores in Oconomowoc, Delavan, DeForest, Eau Claire and Sioux City, Iowa. Among stores expected to open in 2019 are locations in Kenosha and Sioux Falls, SD, Carrico say. He said that while Fleet Farm is looking at Grafton, it would be premature to speak further about plans there. Wed love to be there, and were looking at all of our options, he say. Fleet Farm doesnt own a 27-acre parcel being study, land records show. In West Bend, City officials announced Tuesday that Fleet Farm has proposed building a 190 000-square-foot store larger than the average Walmart supercenter at Highway 33 and Washington County Highway Z. That potentially would replace Fleet Farm's existing, 50 000-square-foot West Bend store about 2 miles east. Most Fleet Farm stores are in Wisconsin and Minnesota, with a few in Iowa and North Dakota. Chain is separate from Blains Farm & Fleet, which is both similar named and sells similar lines of merchandise. Blains, based in Janesville, has 38 stores. Most are south of Mills historic territory, in southern Wisconsin, northern Illinois and eastern Iowa.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Essential Store Information

Typical Fleet Farm Store include retail building with exterior yard space for merchandise, two-bay car wash, and a convenience store with fueling stations. Monday-Saturday: 7 am-8 pm; Auto Center 8 am-5 pm Monday-sunday: 6 am-8 pm New Years Eve: 8 am-5 pm New Years Day: 8 am-5 pm Memorial Day: 8 am-5 pm July 4: 8 am-5 pm Labor Day: 8 am-5 pm Christmas Eve: 8 am-5 pm

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Sources

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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