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Spotifys lack of full lyrics support and its minimal attention to voice are beginning to become problems for streaming service. The company has been so focused on development of its personalization technology and programming its playlists, it has overlooked key features that its competitors-including Apple, Google, and Amazon-today offer and are now capitalizing on. For example, in the updated version of Apple Music rolling out this fall. With iOS 12, users wo just have access to lyrics in app as before, they will also be able to perform searches by lyrics instead of only by artist, album, or song title. And Apple Music is actually playing catch up with Amazon on this front. Amazon Music, which has quietly grown to become the third largest music streaming service, allows users to view lyrics as songs play, and ties that to its Alexa voice platform. Amazon Music users with Alexa device can also search for songs by lyrics just by saying Play song that go. The company has been offering this capability for close to two years. While it had originally been one of Alexas hidden gems, today asking Alexa to pull up song by its lyrics is considered standard feature. Though Google has lagged behind Apple, Spotify and Amazon in Music, its clever Google Assistant is capable of Search-by-Lyrics, too. And as an added perk, it can also work like Shazam to identify songs thats playing nearby. With the rise of voice-base computing, features like asking for songs with verbal commands or querying databases of lyrics by voice are now expected features. It has launched Lyrics Search only in Japan so far, and refuse to provide a timeline as to when it will make this priority in other markets. Even tucked away in the app code are references to lyrics tests only in non-u. S markets of Thailand and Vietnam. Those tests have been underway since the beginning of the year, we understand from sources. But attention being given to these tests is minimal-Spotify isnt measuring user engagement with the lyrics feature at this point. And Spotify CEO Daniel Ek wasnt even aware his team was working on these lyrics tests, we hear, which implies a lack of management focus on this product. Meanwhile, competitors like Apple and Amazon have dedicated lyrics teams. We asked Spotify multiple times if it was currently testing lyrics in the US but the company never responded to our questions. Some Spotify customers who largely listen to popular music may be confused about the lack of full lyrics product in the app. That is because Spotify partnered with Genius in 2016 to launch Behind Lyrics, which offers Lyrics and Music trivia on portion of its catalog. But you do see all songs ' lyrics when music Play because theyre interrupt with facts and other background information about the song, lyrics ' meaning, or artist.
While youre probably aware that Apple added lyrics support to Apple Music in iOS 10, what may be less obvious is that you can also view lyrics on your fourth-generation Apple TV, using TVOS 10. Once youre playing a track, touch the Siri Remote touchpad on Now Playing screen and youll get the same detail view as before, but if a song has lyrics associated with it, second button appears on top of the screen that can be used to bring up lyrics for the current track. Not every song in the Apples Music catalog has lyrics yet. If youre listening to a song that lacks list lyrics, you can still add lyrics manually via iTunes on your Mac or PC if you wish. These should sync via iCloud Music Library and be available on your iOS devices and Apple TV.
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