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Social Media Marketing Certification

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Last Updated: 08 October 2020

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The Social Media Marketing Certification Course from OMI shows you how best to reach more than 1 billion users on Facebook and 200 million users on Twitter. In the US alone, there are over 130 million users on Facebook and over 50 million on Twitter. With so many Social Media users, is it time you learn how Social Media can help expand your reach, increase your brand Social Media exposure, and drive quality Social Media engagement that leads to revenue? The Online Social Media Certification Course from OMI contains Social Media training sessions covering the following topics: introduction to Social Media Marketing, YouTube and Video Content Marketing, Blogging Fundamentals, Facebook, Twitter, and LinkedIn Marketing, Instagram and Pinterest Marketing, Google + Marketing Social & Display Retargeting Social Media Content, SEO and Measurement Social Media Marketing Certification Program contain 10 classes and more than 6 hours of Social Media class instruction, all of it deliver Online at your convenience. Not only will you learn how to strategically leverage social networks, youll learn whys and how tos of effective Social Media that will help you find a new job or grow your business. As the Social Media field become more crowded, these skills are more crucial than ever. It is not enough to simply post new product announcements on Facebook or Twitter; marketers need to command attention, craft relevant informational content, and engage in authentic and non - spammy ways. Behind the scenes, deep understanding of platforms, content creation, lead generation, and measurement are just a few of areas marketers must juggle. The Omis Social Media Certification Program is unique in that it is built to specifically address these needs for business professionals and marketer.S Upon completion, you will be well - round in your knowledge of all Social Media, understand baseline principles that drive success on any platform, and have skills to impact ROI. Most importantly, you learn to develop a strong underlying strategy to focus your time, efforts, and budgetso Social Media doesnt turn into a chaotic free - for - all. How to be part of conversation, Social Media Marketing foundations, as well as the latest statistics, benefits, and recent case studies. Integrate and execute effective Social Media campaigns to increase brand awareness and drive sales. Develop practical strategies to position your brand and generate leads. Utilize tools and tactics that will help you measure engagement and ROI. How to Manage your own brand and develop a personal social graph that can help you win business or get hire.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Module Info & Overview

The marketing landscape has changed exponentially in the last decade, with the rise in Social Media usage and popularity. While 10 years ago, platforms like Facebook and Twitter were used as advertising options, nowadays, first choice of marketing is always via Social Media. Most marketers will admit that Social Media Marketing is an important element of their business and the primary service that is provide. According to Social Media Examiner, majority of marketers around the world are participating in Social Media. However, with all the various Social Media platforms, it is often challenging having to navigate successfully through each one as a marketer. Obviously, primary goal of seller plays a big part in deciding which platform ought to be used for best consumer outreach. But each platform has its own nuances, niches and method of operation. Once a marketer identifies the best way to navigate through each platform, benefits of Social Media Marketing are unbeatable. Lets take a look at what we will learn in this Social Media Marketing course:

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

GoogleA AdWords certificationA

When you have your Google account set away, make sure you are signed off of any other Google accounts. Like some other Google products, there can be confusion or login challenges when you currently logging into multiple accounts. When only log into the account you want to use for Certification, go to https: / Skillshop. Exceedlms. Com / student / catalog / list? Category_ids = 53 - Google - Ads. Here you can find the specific Certification you want to start with and click into it. When youre ready to dive in, click on the Get start button. You may be required to authenticate one more time with the Google account you have set up and want to use. If this is your first time at Skillshop, youll also be presented with terms of service to accept. Once authenticate, youre presented with the option of sharing your account Certification status with your company and Google Partners account. If youre not a Google partner or arent affiliate with the company, you can select no and move past this step in the process.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Hootsuite Social Marketing certificationA A

A Social Media and Platform company with a catchy name, aA Hootsuite, offers six certifications. Thea Hootsuite Social MarketingA certificationA coversA coreA conceptsA relating toA Social Media Marketing. Other certifications includeA HootsuiteA Social Selling, HootsuiteA advance Social Advertising, Hootsuite Platform and aA few specialty credentials. Hootsuite encourages candidates to takeA series ofA free online courses before sitting for TheA Social MarketingA exam, which costs $199. Credentials do expire. Certifications teach both beginner and advanced marketing skills for those who plan to advertise on Social Media sites. Self - pace lessons are done online with a 60 - question examination given at the end of the course.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

PCM Digital Management certificationA

Table

PCMDigital MarketingContent MarketingMarketing Management
CoverageMetrics Conversions Social Community Email Marketing User Interface Experience Online Advertising SEO Content MarketingUse Content for Effective Lead Gen Align Content with Marketing Funnel Editorial Calendar Design Storytelling and Content Production Multi-Channel Content Creation SEO and Distribution Best Practices Metrics, Measurement, and Optimization Content Marketing ROIMarketing Strategy Global, Ethical, And Sustainable Marketing Managing Information for Marketing Insights Buyers and Markets The Offering - Product and Service Manage Pricing Decisions Deliver the Value Offering Communicate the Value Offering
Exam Duration SMEI Professional Sales and Marketing Certification Read More2 hours90 minutes3 hours
Questions No120 multiple-choice100 multiple-choice150 questions

The American Marketing Association is one of the world's leading organizations in the marketing field. In addition, it provides marketers and academics with many ways to connect with people and resources they need successfully. Ama, with its 30 000 members, also offers various programs of marketing such as Social Media Marketing, Email Marketing, Web & Digital Analytics, Content Marketing and Mobile Marketing. However, Professional certified Marketer PCM Program is one of most AMAs famous programs which differentiates you in the marketing field. The Professional Certified Marketer Program will help you enhance your knowledge to advance your career as it proves that you are equipped to take on modern Marketing challenges. Moreover, PCM helps you manage the marketing process without any faults by gathering all your content in one place and organizing it to present you well. However, PCM Program offers multiple specialist tracks to choose from: PCM Digital Marketing Content Marketing Marketing Management. Each of these sections has its own Exam, which covers topics of Analytics, Social Media, user experience, SEO, Online Advertising, Email, and Content Marketing.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

What else?A

Digital Marketing is a new - and - upcoming field, so naturally, you need to think outside the box when finding ways to learn techniques. Additionally, the nature of emerging technology is that it can be difficult to get a traditional degree in it. By time ink on your course materials is dry, industry has totally change. Luckily, internet is a powerful source of information, and there are also some amazing Digital Marketing certifications available to give you an edge in 2020. Not only do Digital Marketing Certificate keep you dynamic, it also keeps you competitive. The Digital marketing space is growing, and there is a talent gap that hiring managers are looking to fill. Mckinleys 2019 Marketing hiring trends report report that 44% of hiring managers find it difficult to find qualified marketing candidate, and that 58% of those hiring managers were increasing their marketing budgets for hiring. Its real candidates market for hiring - over 61% of hiring managers say they are planning on hiring Digital Marketing employees. If you want to get into this field, now is a great time. There are a ton of different Digital Media certifications on the Web and local, each focusing on different parts of Digital Marketing. But let me be real: these courses can cost pretty penny, and not all of them are worth your time. So in this article, well show you top Digital Marketing certifications that will push your career to the next level. Each of these Digital Marketing certifications will teach you actionable skills for a reasonable price. Think of AMA Digital Marketing Certification as the SAT of Digital Marketing world. The test is made of 120 questions and it takes two hours to complete, and it is built for people who have existing knowledge of the marketing world. You must get at least 80% of questions right to pass, and you have three attempts to get it right within a year of taking it. Sound intimidating? Youll be encouraged to hear that the exam is one of the least expensive options on this list, so the risk is a lot lower. The Digital Media and Marketing Program was developed by Simplilearn, but it is administered by Duke University, so you get a Certificate from the University with a lot of name recognition. It is an online, self - pace program designed to introduce you to Digital Marketing word, and you can expect firm grasp on fundamentals, as well as newer tools that are essential in your Marketing toolkit: SEO, Social Media, PPC, and Analytics. There are even lab electives! The New England College of Business Online Digital Marketing Certificate may be the most expensive option on the list, but it gives you the most freedom to study what you want. It has a vast selection of specialized courseseverything from viral to email marketingand you can build your six - class Certificate based on your specific areas of interest. The only required class is the basic intro Digital Marketing Course.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

1. Duke Continuing Studies

Table

OMCA CertificationOMCP Certification
OMCA is a valuable entry-level certification for online marketing associates and entry-level practitioners. Designed for those with little online marketing experience, the OMCA demonstrates foundational knowledge of online marketing concepts and generally accepted practices across multiple digital marketing disciplines. Who Should Apply? Less experienced online marketers, with the intent to demonstrate their commitment to online marketing, improve their ability to manage digital marketing projects and earn additional responsibility. What Duke Courses qualify? The Digital Marketing Certified Associate (DCMA) course is the only course that qualifies for OMCA certification. How to Apply For up to date information on how to apply including associated costs, fees and requirements, visit OMCA online .OMCP is the industrys premier certification for online marketing professionals who have completed extensive training from qualified providers. Designed for those with more extensive online marketing experience, the OMCP demonstrates a thorough knowledge of online marketing concepts and best practices across one or more digital marketing disciplines. Who Should Apply? Experienced online marketers who have a commitment to ongoing professional development. What Duke Courses qualify? SEO, Content Marketing. Social Media, Mobile Marketing, PPC, Conversion Optimization, and Digital Analytics. How to Apply For up to date information on how to apply including associated costs, fees and requirements, visit OMCP online .

Duke University was founded in 1838 to serve the needs of the community in Randolph County, North Carolina and over the years transition into one of most prestigious universities in the southeastern United States with motto knowledge and religion at its core. The Digital Media and Marketing Certificate, offered through the Office of Continuing Studies at Duke University, is a self - paced program designed for people who want to improve their skills in Digital Marketing or start a new career in the field. It is one of the most comprehensive, non - credit programs with 350 combined instructions / study hours. The age range of applicants is from 18 years upwards. Applicants should be fluent in the English language, both reading and, writing. They are also required to be computer literate, have good internet access, and have active email account. The course empowers students with the right skills required to be Professional Digital marketers. The Syllabus include: Digital Marketing certify Associate Search Engine Optimization Practitioner Content Marketing Social Media Practitioner Mobile Marketing Practitioner Pay Per Click Practitioner Conversion Optimization Practitioner Web Analytics Practitioner Email Marketing Program, which also covers labs, tools and other short courses, is delivered through streaming video lessons by top - notch authors, speakers, and consultants. To receive Digital Media and Marketing Certificate, you are required to: complete the required module. Complete six Advanced modules of your choice.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

2. University of Vermont

2019-2020 Digital Marketing Course Schedule

CourseDates
Advanced SEO11/4 - 12/8
Growing Your Small Business with Ecommerce (using Shopify)11/4 - 12/8
Marketing Analytics (with Google)11/4 - 12/8
Social Media Storytelling10/7 - 11/3

Found in 1791, University Of Vermont is New England University with an excellent reputation and storied history. It ranks as one of 5 New England higher education institutions established after Harvard, Yale, Dartmouth and Brown and 11 by Value Colleges for Best Value for Digital Marketing Online Certificate. University Of Vermonts Digital Marketing Fundamentals Certificate ranks as 1 in the nation by Best Online Marketing Degrees. Teach by professional practitioners who work with Fortune 1000 companies to create and implement Digital Marketing plans, course is designed for Marketing generalists, people who are new to Marketing, and seasoned marketing leaders who need to know more about the Digital Marketing landscape. It offers a detailed overview of Digital Marketing through research and developing marketing plans. Program modules include: overview and Introduction Search Engine Optimization Pay Search Email Marketing Display Advertising Social Marketing Mobile Marketing Analytics Careers / More Marketable You Capstone Project discounts are available for members of PMI - CV, VBSR, LCRCC or UVM and UVM Medical Center Affiliates.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

Table

WeekTopic
Week 1SEO (Search Engine Marketing)
Week 2PPC (Paid Search Pay Per Click)
Week 3Web Marketing Analytics
Week 4Email Marketing
Week 5Social Media Marketing
Week 6Display Advertising
Week 7Mobile Marketing
Week 8Capstone
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3. DePaul University

Located in Chicago, Illinois, DePaul University was founded in 1898 and is known for enrolling first - generation students and others from less privileged background. It ranks 120 in the 2018 edition of Best Colleges is National Universities. Its Integrated Marketing Communications Certificate Program provides detailed knowledge of the basics required to create a clear, cooperative communication strategy for your organization by using advertising, promotion, Direct and digital Marketing. Deliver Online or on campus, program is designed for marketing managers, account managers, experienced marketers, and advertising professionals looking forward to launching into the digital marketing niche. To qualify for the digital Marketing Certificate, students need to complete three required courses, two elective courses, and one seminar. Building Effective Marketing Plan Certificate Program Jacobs & Stone Multichannel Marketing Communications Certificate Program: Creating Direct, Interactive and Measurable Media Strategies Online Practical Internet Marketing Certificate Program Practical Internet Marketing Certificate Program

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

4. University of California, Irvine

Irvine, CA - Marketing practices have evolved with technology to take advantage of opportunities presented by Email, Social Media, Website development, and smartphone connectivity. University of California, IRVINE Division of Continuing Education has announced the new Accelerated Certificate Program in Digital Marketing for the Fall 2017 quarter. The Accelerated Certificate Program in Digital Marketing covers the entire spectrum of tactics and strategies across Social Media, Mobile Marketing, Online Analytics, and Search Engine Marketing aimed at fully leveraging the web for achieving business goals. Today's marketers must incorporate these new pillars of customer outreach to boost awareness and sales. In this on - campus three - month program, participants will be studying along - side international students visiting UCI. Exclusive opportunity allows participants to collaborate with people from unique backgrounds and develop understanding of international communication tactics that are difficult to find in any other Marketing Education Program. If it excites you to launch a product, service, or manage communications campaign, then Digital Marketing Education will help you gain better results and advance your career, says Stephane Muller, director of Business Programs at UC IRVINE DCE. This Certificate is an excellent option for recent college graduates looking to jumpstart their marketing careers or early career professionals who desire to grow their skillsets and capabilities. Build effective Online Marketing campaigns for customer acquisition, conversion and retention; Integrate key Analytics and consumer browsing behavior into Online Marketing efforts; Drive more traffic to company Websites using Search Engine Marketing techniques, including Search Engine Optimization, to enhance both organic and pay Search tactics, and maximize promotional dollars; Track and measure Online Marketing campaigns using Website analytical services; and Apply Social, Mobile and emerging technologies to promotions. Require coursework for the Accelerated Certificate Program in Digital Marketing include: Overview of Digital Marketing, Audience Definitions and Profiling, Online Analytics and Measurement, Search Engine Marketing & Optimization, Mobile Marketing, Developing Content Marketing Strategy, Transmedia Marketing Through Story Telling and Online Video Marketing. Classes are scheduled Monday through Friday, 1: 00 pm - 4: 00 pm. As an optional last course and for an additional fee, students have the opportunity to apply academic theory and gain practical experience in an internship for up to three months where they will conduct research projects in area of their interest. Also included in the internship is the Resume Writing and Interviewing Skills workshop. For full consideration to enroll in Fall 2017, applications must be received by September 8 2017. For more information on the Accelerated Certificate Program in Digital Marketing or about the admission process, please visit here or call 824 - 5528. About UCI Division of Continuing Education: University of California, IRVINE Division of Continuing Education provides lifelong learning opportunities to thousands of students worldwide each year - fulfilling the school's 60 - year curriculum platform to connect degree programs to the world of work and achievement after graduation. The division offers a broad range of Certificate Programs, specialized studies, and sequential Courses to local, regional and global markets through online, on - campus and on - site delivery.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

5. Oregon State University

Oregon State University was founded in 1868 and is located in Corvallis, Oregon, northwest United States. The university has the largest total enrollment in the state. It ranked 15 by Value Colleges for Best Value for Digital Marketing online certificate and 145 in the edition of Best College is National Universities. It offers a certificate in Digital Brand Management that provides detailed overview on how to get find on the front page of Google, how to use Social Media for Marketing, how to get the best out of your branding effort and SEO, SEM, and AdWords. Teach by top leading industry pros, online program is designed for marketing and communications professionals who want to be certified in essential Digital Strategy, technology, Social Media and Content development skills as well as industry - leading professional marketers from top agencies in the world. It covers four courses that are conducted individually for a period of 5 - 7 weeks. Upon completion, you will be given a certificate and digital badge to showcase your credentials. Social Media & Mobile Marketing Digital Brand Strategies Building Digital Content Strategy Search Engine Optimization & Search Engine Marketing

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Sources

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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