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The Biggest Social Media Platform

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Last Updated: 25 October 2020

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Social media drives 31% of overall referral traffic on the Internet. Facebook contributes a major share of this traffic. That is why 90% percent of small businesses are on Facebook. 70% of businesses also rely on Twitter to capture the real - time attention of their audience. The bottom line, everyone needs to have a social media presence, but which media platform will produce the best ROI. While it is common wisdom that smaller niche social networks also deserve your attention, they mostly remain underused in mining potential customer. In its analysis of 100 000 brands on social media, Buffer found that LinkedIn and Pinterest remain largely untapped. A solid marketing strategy in either of these social media platforms may pay dividends. 59% of LinkedIn users do visit Twitter and 13% do use Facebook. So, you lose out on capturing a new audience if you dont market on LinkedIn. Buffer also found that brands post 4 to 5 times per week on Pinterest. But, brands with highest engagement on visual platform post multiple times a day. The right social network, for you, will depend on the nature of your business, your audience preferences and your goals. In 2015, 10% of businesses say that they spend 16 to 20 hours every week on social media marketing. So, instead of spending all of your time focussing on Facebook and Twitter, it is essential to find a social network that presents the best ROI for your online marketing investment. In this article, I want to demonstrate a step - by - step method to help you find a social network that makes most sense for your business.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

2. YouTube

In survey published by Pew Research Center at the beginning of March, it was revealed that the number of American adults using YouTube online or on their phones had climbed to 73% more than Facebook, which came in at 68%. Several other Social Media platforms, including Snapchat, Instagram, Pinterest, LinkedIn, Twitter and WhatsApp also factored into the survey, but there was a sheer drop off in people following Facebook, with the third most popular app, Instagram, coming in at just 35%. Over 2000 adults were surveyed about their Social Media habits over a week in January 2018, spanning different age range, genders, ethnicities, education and geographical factors. Unsurprisingly, average American will use at least three of the mentioned platforms and Social Media usage was further broken down into 88% of 18 - 29 - year - olds at the highest end versus 37% of Americans age 65 and older. Facebook and YouTube dominate across board, However, YouTube usage spiked to a whopping 94% in the 18 - 24 demographic with Facebook trailing behind at 80%. While the total number of Snapchat and Instagram users may not hold candle to either, they do capture a large percentage of the 18 - 24 demographic at 78% and 71% respectively. Results completely changed, however, when people were asked how often they visited social media platforms, with Facebook dominating with 71% checking it daily, with 51% hopping on multiple times a day. Snapchat followed with 63% on daily schedule while YouTube plummeted to last place with just 45% of users checking it daily. An overwhelming 91% of adults aged 18 - 29 were YouTube users, with 85% of college graduates admitting to using Alphabet's Video streaming service. The number dipped down to 65% for high school graduates and there was a fairly even spread of 7% across white, black and Hispanic users. A Similar trend emerged across genders, with 72% of women versus 75% of men using the platform. Women were more likely than men to use Facebook and it was also the most popular form of Social Media for Americans aged 65 +. Hispanic people were most likely to use Facebook in contrast to white and black demographics and it was the second most popular form of Social Media for people in urban, suburban and rural environments. Other interesting findings include the fact that WhatsApp had an incredibly strong Hispanic market, beating Instagram and Snapchat to third place. Users who were educated at high school level or below were least likely to use LinkedIn compared to half of all college educated people and people who earned upwards of $75 000 + were also highly likely to use it. Instagram, Snapchat, LinkedIn, Twitter and WhatsApp were highly unpopular with people aged 65 + with results of under 10%. As far as giving up Social Media go, survey found a 12% increase in people who admit it would be difficult to give up platforms since Pew Research centre 2014 survey.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

3. Facebook

Best use: Engaging your audience, collecting reviews, customer service, advertising Facebook is often the first social media site to come to mind when discussing social media, and for good reason. It is one of biggest social media platforms in the world, and it was one of the first to provide advertising options to businesses. Facebook business page is a must for any company or brand, and you should update yours on a regular basis. Today, consumers expect all businesses to have a presence on platform, and many of them also expect those businesses to respond to their questions and concerns. Basically, if youre only going to choose one platform for your business to use, make it Facebook.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

World Map of Social Networks

Being on more than one social networking site is too time - consuming for most people. This means that as we get more connected globally, one site will emerge that dominates social networking worldwide. Right now it seems that this site will be Facebook. It is hard to say if there will be one global social networking company or a social networking infrastructure that will be managed by many competing companies. Economically, there would be no point in breaking up one dominant network. Politically, however, there are a lot of people who wouldnt want this much power and information concentrated in a single company. In end, monopolistic telephone companies break into smaller competing firms. So, what do you think will happen with 3 billion users of Facebook?

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

WhatsApp

Whatsapp is a cross - platform smartphone App that lets you send text and picture messages for free, using your data allowance. There are dozens of these services, referred to by telcos as OTT services if they re feeling polite, parasites if they re grump and arbitrage services if they are being precise. Bbm, with 60m users, is perhaps the most generally know, but WhatsApp is one of the biggest. How big is WhatsApp? They 've never say, but there are some indications - token together, they suggest WhatsApp has over 100m users, and probably 2 - 300m. In other words, several Times Instagram and perhaps closing on Skype. First, Apps are at or near the top of Pay downloads and top grossing lists on Apple App Store in pretty much every market: according to AppAnnie, there currently no. 1 Pay App in 121 markets and in the Top 10 - grossing list in 97. The fact that it only cost $0. 99 and has no in - App purchases makes high gross rank particularly impressive. Meanwhile, it is in the 50 - 100m downloads bracket on Google Play, and has been for several months. We know that App download rates on Android and iOS are very roughly similar: iOS is well ahead of Pay apps, but WhatsApp, being a money - saver, might be an exception to that and, of course, it's free for the first year on Android. So, wild guess based on App Store data might be 75m cumulative downloads on Android and 75m on iOS. Whatsapp is also on other platforms - Windows Phone, RIM and Symbian, but I d be surprised if any of those are significant. Wild card is S40, where WhatsApp has preload deal with Nokia. I d expect double - digit millions here, but have no solid way to bracket further. Of course, download does mean users, though. Next, this Google trend chart gives some indication. It compares search volume for WhatsApp, BBM and Viber. Whatsapp search volume is now much higher than BBM, for which RIM which reports 60m users, and Viber, OTT voice and messaging service that reports 90m users. Adding Skype to the series is also pretty revealing. Map view shows some strong geographic concentration, which, for example, bear out the anecdote that WhatsApp is very strong in Spain. However, it shows relatively weak use in India, where it is also apparently very strong. It's also interesting to compare this with search volume for BBM, which shows exactly the strength in Indonesia that RIM itself reports, together with the strength in the UK that Blackberry's lingering popularity amongst UK teenaged girls would suggest. Google Trends, of course, is interesting rather than definitive. This is especially true for smartphone apps, where the main search activity is within App stores. This means that Apple knows more about what's going on here than Google. Company itself is very deliberately discrete. However, it has given one very telling statistic: on 26 August 2012 it passed 10bn messages a day. What might that tell US about active users?

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Instagram

If youre avid social media users like US, you probably notice how most popular social media platforms keep borrowing ideas from each other. Should we be concerned that theyll eventually morph into single Face - gram - tube - chat? Both Facebook and Instagram offer vanishing stories made popular by Snapchat in 2013. Snapchat continues to build its digital advertising options. The App now offers memories as well, making it more like other, more permanent, social platforms. Now, hashtags are more important on Instagram and LinkedIn than they are on Twitter, which is where they originated over a decade ago. Even with all these copy - cat moves, there is one social media platform that stands out in the US as best. Instagram is consistently staying ahead of the curve to remain one of the most effective forms of social media for businesses. There are lots of reasons we love using Instagram to share what's new at Parkway Digital. These same reasons make Instagram the best social media for other brands too.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

You will learn

One billion users; four billion video views day companies that have video content are 53 times more likely to show up on Googles ' front search pagebut, surprisingly, only 9% of businesses have a YouTube presence. Like with any social media platform, if you want to be successful, you have to think about what kinds of content will be most useful for your audience. For example, ShortStacks main YouTube channel features short demo videos that offer users short step - by - step tutorials on how to get start with our software and use specific features. They were also in the process of creating a video case study to feature, as well as a video press release, inspired by Audis. For B2B inspiration, check out the HubSpots channel. They publish everything from how - tos to case studies. If youre B2C operation, check out GoPro or Rainbow Loom.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Sources

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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