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Unfold

Summarized by PlexPage
Last Updated: 02 July 2021

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General | Latest Info

After launching just under two years ago, Instagram Stories is one of the most popular features on photo-sharing App. Last November, it was revealed that Stories now has 300 million daily active users. With all those stories around, you want to ensure that your version stands out in the crowd. Enter Unfold. The app launched in January this year, focuses on curating your Instagram Story, with a range of slick designs you can include to make your video, boomerang or image look professional. Unfold recently top three million downloads in only six months and was even featured at Apples ' recent WWDC keynote. Head up by Alfonso Cobo and Andy McCune, who are 25 and 23 respectively, we speak to the duo to find out where Unfold comes from and what is next for the popular App. The Inspiration for Unfold came from Cobo during his time at university. He was supposed to be attending a career fair and try to find an App that would help him create a quick portfolio to showcase his design and photography for potential employers. Usually there are Apps for everything. But I couldnt find anything in the App Store, he told Standard. So, he decided to make his own, which became Portafolio. Then, as Instagram Stories began picking up traction, Cobo decided to pivot to offering something for apps with a growing user base. People do want to showcase their work in private portfolio, they want to showcase it to the world. They want to tell stories behind their work and they want it to be see, he say. McCune became involved with Unfold after he met Cobo through Instagram incidentally, after bonding over Stories. As a result, whole business has grown from their love of social media, but also desire to offer something more to the community. We built Unfold for people like us who want to tell stories in a thoughtful and curated way, and we felt like we needed more design-focused tool to support that, they say. Unfold isnt just for Instagram. You can use the platform to curate stories across other social networks, such as Facebook and Snapchat. But, it is Instagram Stories where duo are seeing tools used most. So far, Unfold counts influencers such as Zoella amongst its fans, as well as brands including Vogue and Revolve which are using the App. Cobo and McCune say they think this comes down to an inherent human desire to be creative. Social media is this constant battle to stand out from the crowd. Unfold allows people to create and express themselves in a way that is simple and intuitive and we think that is the reason people have responded so well. The App only launched in January but is already profitable. Unfold makes money through its premium collections, available to purchase on App, though the duo say they are exploring ways to work more with brands as a way to diversify and grow Unfold their revenue.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

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29 May 2015Alina Baraz & Galimatias - Unfold

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Story Customization

Each template series provides a variety of click-and-go options, but you can customize each individual template to your heart content. Though more is unlocked when you up ante To Unfold +, there are still plenty of options for customizing each page of your story. First, tap the big + button to choose your template. Once choose, template will provide big grey squares or default text boxes ready for your customization. Tapping the grey square opens up your photos to populate Page tapping the text box allows you to edit text, and buttons above the keyboard enable you to change font, font size, color, and more. Unfold recently received the ability to upload your own custom fonts thanks to a feature addition in iOS 13. For those with custom fonts, you can really bring out your own personality in your Stories. Once youve finished all your creating, you can quickly export either the current Page or the entire story for sharing. In the top right corner, tap downward arrow and tap Page to save the current Page or Story to save the entire Story. If youre exporting a single Page, you can export that Page directly from Unfold To Instagram, providing direct access to your Stories portal. I, however, tend to use the To Device option in the Story tab, as it works pretty well. To quickly export everything to the camera roll and share To your Stories feed from the camera roll. As I mention above, I am quite fond of Clasico series templates, and I rarely change text boxes and fonts too much. I find it to be a lot of tedious work to endlessly edit inside Unfold on iPhone. Because Unfold is only available for iPhone. This is perhaps Unfolds ' single biggest weak spot. Creating Instagram Stories on a small iPhone screen can be a test of patience due to the small screen size, small touch targets, small keyboard, and more. Id love to see Unfold available for iPad, where you could build out stories with bigger canvas and with more on-screen tools at once. Once youre do on iPad, quick export to your camera roll should sync over complete Story pages to your iPhone, where you can post through the Instagram app. As a whole, ability to customize already-great templates inside Unfold will bring out loads of artistic skill in aspiring Instagram Story-teller. Having to do all that art on an iPhone may be a test of patience, however.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

Sources

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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