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Last Updated: 02 July 2021

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GLENDALE, Calif. For months, DreamWorks Animation has been working on prototype for a product it hops will change how world children meet Santa each Christmas. Code name: DreamHouse. At shopping malls that buy in and two national operators already have, Forest City and General Growth Properties, Santa Claus will sit inside a 2 000-square-foot cottage with walls that are essentially giant video screens. Children will go on a virtual sleigh ride with Shrek before meeting Santa. No more waiting in line; appointments will be made by app. It is an amazing, beautiful, big theatrical statement that represents our efforts to diversify into new areas, say Jeffrey Katzenberg, DreamWorks Animations Chief Executive. Weve made bets, and now it is about execution. Diversification has been Mr. Katzenbergs mantra for at least two years, ever since efforts to sell his small studio ended without success. The need to become part of a larger company or expand into other businesses reflects a reality Hollywood is loath to admit: Movies by themselves are slow-to no-Growth business. Lasting film enterprise, at least in today's marketplace, must have other engines. DreamWorks Animation, one of the movie last studios not tied to a conglomerate, has none of the buffers of, say, Walt Disney Company, which can lean on Consumer Products, TV or theme parks if an expensive movie flops. Computer Animation is no longer a sure thing, which has further motivated Mr. Katzenberg in his expansion effort. The company has had to take write-downs on three of its last four original films. Even success sometimes is not enough. How to Train Your Dragon 2 got a hefty 50 million last weekend in North America, but Wall Street wants more. Shares fell 13 percent between Friday and mid-Monday, to 23. 85, before making up ground to close at 24. 73 on Tuesday. Hence the importance of projects like DreamHouse, which Mr. Katzenberg also intends to introduce overseas. The goal is to create annuities so we do have lumpy earnings, says Michael Francis, DreamWorks Animations Chief brand officer. So far, Studios ' most prominent diversification efforts have involved television and the Internet. The company has contracts to produce jaw-dropping 1 100 episodes of original cartoon programming for Netflix. Last year, studio acquired AwesomenessTV, thriving collection of YouTube channels focussing on teenagers. On Monday, it introduced DreamWorksTV, family-orient YouTube channel. Overlook in Mr. Katzenbergs expansion frenzy has been aggressive move into Consumer Products. Studio, under guidance of Mr. Francis, who spent his earlier career at Target, ultimately serving as Chief marketing officer, has quietly built a hefty merchandising division. Eighteen months ago, studio had 69 Consumer Products executives. Now there are roughly 180, and hiring continue. It takes boots on the ground and long-term planning that was just not happening before, Mr. Francis say. When I was at Target, Jeffrey used to call and ask why DreamWorks wasnt as effective as its peers with Licensing. And I would say, Well, because you want retail to do all the work.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

25 An Adorable Bee Movie

Bees rarely fly in a straight line. They hover and zigzag, WITH purpose known only to the collective brain OF hive. The most genuinely apian aspect of Bee Movie, DreamWorks New animate Movie about, well, bees, is that it spends lot OF its short running time buzzing happily around, sniffing out fresh jokes wherever they may bloom. There is plot usual big, elaborate story WITH usual important messages about saving the planet, living together in interspecies harmony and believing in yourself, but its little beside point. The real fun is insect shtick. The DreamWorks Animation formula, exemplified in the mighty Shrek franchise, is to charm children WITH cute creatures and slapstick action while jabbing at grown-ups WITH soft, pseudosophisticated pop-cultural satire. Bee Movie, directed by Simon J. Smith and Steve Hickner and animated by several hundred industrious drones, pushes this strategy almost to the point OF dispensing WITH kid stuff altogether. There are a few splendid cartoon set pieces, including a funny, thrilling bees-eye tour of New York, from Central Park flora to the surface OF tennis ball to inside OF speeding car that show off the latest computer animation techniques. But in most OF films, creative energy is verbal rather than visual, and semimature rather than strictly juvenile. Which is hardly surprising. As everyone knows by now, leading man is Jerry Seinfeld, whose sitcom, almost decade off network Air, lives on in syndication and in endless recycling OF memorable one-liners by certain type OF pathetic Gen-Xer. Mr. Seinfeld provides the voice and attitude for Barry B. Benson, young Bee who has reached stage in his accelerated bug lifestyle when he must choose a career. The Hive where he lives is a highly regimented place, where bees, conditioned by 27 million years of evolution, work without break in the same job for their whole lives. Visually, this world resembles a sweet, sunny, corporate version of Fritz Langs Metropolis. Barrys nerdy pal, Adam, accepts his drone future as part OF the natural order of things, but Barry is a maverick, individualist yearning to break out OF the conformist world of social insects. He may also remind some viewers of Benjamin Braddock, alliteratively named hero OF Graduate, Film that Bee Movie cites in few amusing scenes. Not that Barry has affair WITH middle-age mama Bee. Instead, he flies even farther from nest, so to speak, falling in love WITH actual human being, Manhattan florist named Vanessa who speaks in the irresistibly sweet voice OF Renee Zellweger. When you stop to think about it, prospect OF romance between Bee and person raises some potentially awkward, not to say physiologically outlandish, questions. But OF course, youre not supposed to think about it.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

24 Boss Baby's Baby-Sized Home

DreamWorks Animation has released trailer for Boss Baby: Family Business, which introduces a host of new characters to the fan-favorite franchise. Joining the cast of Boss Baby: Family Business include Eva Longoria, Ariana Greenblatt, Amy Sedaris and Jeff Goldblum. In the sequel to DreamWorks Animations ' Oscar-nominated blockbuster comedy, Templeton brothersTim and his Boss Baby little brother Ted have become adults and drift away from each other. Tim is now married stay-at-home dad. Ted is a hedge fund CEO. But new Boss Baby with a cutting-edge approach and can-do attitude is about to bring them together again and inspire new family business. Tim and his wife, Carol, breadwinner of the family, live in the suburbs with their super-smart 7-year-old daughter Tabitha, and adorable new infant Tina. Tabitha, who is at the top of her class at the prestigious Acorn Center for Advanced Childhood, idolizes her Uncle Ted and wants to become like him, but Tim, still in touch with his overactive youthful imagination, worries that she is working too hard and is missing out on normal childhood. When Baby Tina reveals that shesta-da! Top secret agent for BabyCorp on a mission to uncover dark secrets behind Tabithas school and its mysterious founder, Dr. Edwin Armstrong, it will reunite the Templeton brothers in unexpected ways, lead them to re-evaluate the meaning of family and discover what truly matters. Direct by Tom McGrath and produced by Jeff Hermann, Boss Baby: Family Business stars Alec Baldwin, Jeff Goldblum, Ariana Greenblatt, Jimmy Kimmel, Lisa Kudrow, Eva Longoria, James Marsden and Amy Sedaris. KEEP READING: Gremlins 3 Writer Prefers Puppets Over CGI Creatures Tim Adams is Assistant Editor at CBR, with a focus on feature and news articles, previews and solicitations. He's been a fan of comics since the 90's, when his older brother introduced him to the medium. Some of his first memories include receiving a monthly subscription box with Amazing Spider-Man 353, first part of Round Robin: Sidekick's Revenge, along with the highly successful launches of X-Men 1 and X-Force 1. He hosts a weekly Comic Book video podcast called Comic Book Chronicles, and you can follow Tim on Twitter timdogg98 where you can read his ramblings about comics, TV, movies, sports and wrestling.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

23 Turbo As A Sloth

LOS ANGELES-DreamWorks Animation shares fell 9 percent in after-hours trading on Tuesday after the studio revealed investigation by the Securities and Exchange Commission and reported continued quarterly losses and higher film production costs. Rich Sullivan, DreamWorks Animations deputy chief financial officer, told analysts on a conference call that the SEC was conducting an inquiry relating to write-down of film inventory on Turbo. ' Mr. Sullivan said the company was cooperating, and declined to comment further. Last summer, DreamWorks Animation initially predicted that Turbo, about speeding snail, would make money despite weak initial ticket sales. In February, after Turbo had left theaters, company wrote off 13. 5 million in Turbo costs. The company also reported second consecutive quarter of losses. For the quarter that ended June 30, DreamWorks Animation lost 15. 4 million, or 18 cents a share, compared with profit of 22. 3 million, or 26 cents a share, in the same period a year earlier. Analysts had been expecting a loss of 2 cents a share. Revenue dropped 43 percent, to 122. 3 million. A variety of factors negatively affect companies ' results, including higher write-downs for film development, lack of hit movies and timing of payments for television rerun rights. Jeffrey Katzenberg, DreamWorks Animations chief executive, also told analysts that shuffling of movie release dates would result in higher costs for its next two releases, Penguins of Madagascar and Home. Two films will cost 135 million each, or about 13 percent more than expect. DreamWorks Animation has been under pressure to reduce production costs as newer rivals-notably NBCUniversals Illumination-have delivered megahits that cost much less. Mr. Katzenberg has also been working to make his company less dependent on volatile movie releases by aggressively expanding into television production, online entertainment and consumer products. To accomplish those goals, Mr. Katzenberg has been beefing up the company's executive ranks. On Monday, Mark Zoradi, former Walt Disney Studios President, joined DreamWorks Animation as chief operations officer. Speaking on Tuesday to analysts, Mr. Katzenberg skirted questions about the disappointing domestic performance of How to Train Your Dragon 2, which was released on June 13. Overseas ticket sales have been strong, but the sequel has taken in 24 percent less in North America than the original. I think it beat too early for us to do our post mortem, he say. We are doing some extensive research on this, so it is not just our own gut. DreamWorks Animation, which is operates independently from Steven Spielbergs ' privately held DreamWorks Studios, emphasizes that How to Train Your Dragon will continue as a franchise; third movie is scheduled for June 2016, and the studio has developed a significant consumer products business around the Series. Despite weakness in the United States and Canada, it will be a highly profitable film, Mr. Katzenberg said of the second installment.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

21 Donkey With Hair

When thinking of beloved films of your childhood, you may think of Disney first. But little do you know, there are several of your favorite childhood films that are actually DreamWorks Animation production. The most notable would most likely be Shrek and its subsequent sequels, of course. But there are plenty more from back in the day, and even now, that you love and appreciate just as much as any other animated film you have watched repeatedly. Aside from Shrek, you probably remember watching movies like Antz, Road To El Dorado, and Sinbad: Legend Of Seven Seas when you were growing up. Even now, maybe you have younger siblings or children of your own that watch the latest releases from highly acclaimed DreamWorks Company like Trolls, How To Train Your Dragon films, and Croods. But when any film is being make, artists have to come in for company and present Concept Art for the movie of either characters or specific scenes so they can plan the out look and feel of scenes and characters. This is even more important for animated films. Unfortunately, though, not all concept art is used or accepted for the final result of film or films. A lot of it is truly incredible, too, and makes you think that it may have even been better than the end results of some major productions. Luckily, many artists have shared their Unused Concept Art for the world to see-including us. So here are 30 Unused DreamWorks Concept Art Pictures that would've changed everything.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

20 Less Adorable Trolls

True to its title, sugary-sweet animated bauble Trolls World Tour consists of one lavish concert after another, performed and attended by cute multihued pixies with big hair, creamy voices and infernally catchy beats. Watching it is bite like listening to Top 40 station on full blast while snorting confetti and Pop Rocks, followed by cotton-candy-and-Cheez-Whiz sundae. Full effect naturally demands packed theaters and maybe a few hallucinogens, but since that is out of question, this sequel to 2016 DreamWorks Animation hit Trolls is being made available for home streaming Friday, like determine, eager-to-please little confection it is. I am generally tasked with reviewing movies, not experiences. But since this is the first studio-produced feature of the novel coronavirus era to bypass its intended wide release and head straight to your living room, 'll make wee exception. The truth is that the Trolls World Tour doesnt really require full effect and may actually be more enjoyable and more endurable at medium volume. The TV screen and living-room acoustics serve to mitigate sensory overload. The Pause button is bless relief. And if you happen to be watching it in the company of distracting and easily distracted small child, as I do, so much better. I dont like the scary part! My 3-year-old screening companion squeals as she dives under a blanket. And since she was referring to the appearance of Queen Barb, fearsome, punk-haired ruler of hard-rock Trolls, I certainly couldnt blame her. By end, though after some 90-odd minutes of bubbles, lollipops, pinky promises, characters with names like Mr. Dinkles, climactic sing-along and preordain happy ending, she had been more or less pummelled into submission: I like this movie! She announce with a smile. I almost do sort of, in fits and starts. I almost like the first one too, even if what I described back then as its blinding rainbow hues, recycled disco tunes and aggressive, borderline-fascist Good vibes take some overcoming. Trolls World Tour, bouncily directed by Walt Dohrn from script credit to far too many people, offers more of the same, though to its credit, recycled tunes this time go well beyond disco. Once more, we are in the spirited company of Poppy, exhaustingly joyful Queen of Pop Trolls, and her more downbeat best friend, Branch. Their mismatched temperaments give rise to a lot of bickering and mixed signals, but never fear: Differences, after all, are what make harmony possible. The rest of the movie builds on this theme. As we learn in handy revisionist-history prologue, Pop Trolls are not only variant of their pint-size, music-loving species. According to ancient legend, there were once six Troll kingdoms, governed by six magical strings that were yank apart in the wake of internal strife, splintering Trolls into their own distinct musical factions. And so we get to meet classical Trolls, who like to perform Beethovens Fifth in charming pastel-powder 18 century wigs.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

16 Rumpelstiltskin With A Tail

Recently at Walt Disney Company shareholders meeting, CEO Bob Iger mentioned that there currently arent any traditionally animate films in works; However, he forgot to mention that there is rumor another in works that we have heard about: namely Rumplestiltskin adaptation called Name Game. The playlist is reporting that Ron Clements and John Musker are at the helm. Clements and Musker previously directed other Princess tales such as Little Mermaid, Aladdin, and Princess and Frog. While it is true that they are working on a top-secret animated project for Disney, Bleeding Cool's source say that it is not 2D, but rather is fresh and original, not a fairytale movie set somewhere in the South Pacific and involving Tiki carving character. Some would immediately jump to Enchanted Tiki Room movie, but to me this feels more like idol, Shiriki Utundu, from Tower of Terror Ride at Tokyo DisneySea. There are lots of speculation and uncited sources regarding this news, so definitely take everything with a grain of salt. Ive personally always think that Disney should animate Rumplestiltskin since it is a classic fairy tale in the same vein as their other animated films. After DreamWorks Animation used the character in Shrek Forever After, I was worried that they wouldnt want to touch the character with a ten-foot pole. So you can see why I am so excited about this rumor. It is another great fairy tale on which Disney can put its magical creative touch! Equally interesting is the misunderstanding that 2D Animation is dead for Disney. Iger was using a very strict definition of what traditional Animation is and was only referring to the next four years. Apparently, he was referring to projects that are completely traditionally Animation and leave out non-traditional methods such as Paperman 2D / CGI hybrid technique. Also, considering John Lasseter and Ed Catmull are running Walt Disney Animation these days, it seems unlikely that they would completely turn their backs on the medium that they were raised on and that is the studios ' legacy. What do you think about Rumplestiltskin film for Disney?

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions.

* Please keep in mind that all text is machine-generated, we do not bear any responsibility, and you should always get advice from professionals before taking any actions

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