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Vivi (magazine)

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Last Updated: 24 November 2020

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Vivi (magazine)

Based inTokyo
Circulation234,370 (2011)
CountryJapan, Taiwan, China, Hong Kong
First issueMay 1983
LanguageJapanese, simplified Chinese , traditional Chinese
WebsiteNET ViVi

ViVi is a Japanese Fashion Magazine published by Kodansha. ViVi is one of Asia's top Fashion Magazines, and is published in Japan, China, Taiwan, and Hong Kong. The target age group are teens and young women between 17-27 years old, main demographic of readers are college students and young office ladies. The magazine's 'cover queen' is Ayumi Hamasaki, who has been featured on the cover 24 times since 1999, and also runs her famous Deji Deji Diary in each issue. Other artists frequently feature on the cover include: Namie Amuro, and Kumi Koda 125 is London base, internationally available showcase for new work and ideas by photographers, illustrators and artists around the world. Originally marketed as 'gallery-space-in-print' and something of a vanity project, 125 has gradually become a highly collectible example of what the industry calls luxury publishing with a loyal following around the world. 125 Magazines ' founding partners and core editorial team are photographers Perry Curties & Jason Joyce, and art directors Rob Crane & Martin Yates, who took the decision to start 125 early in 2003 after realization that there was no genuinely unbiased platform for new work by both established and emerging talent exist. The first issue was released exclusively in the UK and received critical industry acclaim and nomination in Magazine Design Awards, but was not a commercial success. In following years, the magazine has undergone a number of design and content changes and is now a 300 page, 2 kg 'gallery' of new work and ideas by photographers, stylists and illustrators around world. 125's most unique feature is its print-sales service, which makes all photography in the Magazine available as limited edition art print through its website. Inclusion in service is not compulsory but all contributors are offered the chance to participate, with income divided equally between photographer and 125. According to 125 websites, they have sold in excess of 8000 prints online and through exhibitions with various companies and galleries, including Paul Smith and. Lukes advertising agency. Each issue has a theme and contains work of 20-25 contributors as well as interviews with leading creative talents such as Nick Knight, Glen Luchford, Sean Ellis, Don McCullin Rankin, magnum Photos and many others. Magazines have always sought to provide unbiased opportunity for creative talent operating submission process unlike traditional magazines-simply announcing theme and deadline, with content for Magazine chosen from postbag by founding partners. This process has not been without its flaws, with problems arising out of the sheer number of fashion photographers and stylists submitting to each issue and unofficially calling in products from fashion houses and PR companies with no guarantee of publication. In more recent issues, it appears that the contribution format of Magazine has changed with more and more high-profile names commissioned to shoot, Rankin, Richard Kern, Perou, Christopher Griffith, Alice Hawkins, Mick Rock, Shinichi Maruyama, Ernst Fischer, Tim Simmons and more.

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